Vice President of CRM
A leader in the Media and Digital subscription industry is hiring a Vice President, CRM in New York, NY for a full-time position.
Vice President, CRM Perks:
- Executive leadership opportunity to define and scale enterprise-wide CRM strategy across multiple media brands
- High-impact role driving subscriber growth, audience engagement, retention, and monetization initiatives
- Opportunity to lead and develop a high-performing CRM organization across strategy, analytics, and campaign execution
- Partner directly with executive leadership, product, growth marketing, business intelligence, and creative teams
- Influence the future of personalization, lifecycle marketing, and customer engagement at scale
Vice President, CRM Requirements:
- 15+ years of CRM and/or lifecycle marketing experience
- 5+ years of experience in senior leadership or executive-level CRM roles
- Proven success building and scaling CRM programs within subscription-based, direct-to-consumer, or large-scale media organizations
- Deep hands-on expertise with Braze or comparable CRM platforms, including advanced personalization and journey orchestration
- Strong background in customer analytics, segmentation, experimentation, retention, lifecycle marketing, and performance measurement
Vice President, CRM Responsibilities:
- Develop and execute enterprise-wide CRM strategy, roadmap, and vision aligned with audience growth, engagement, retention, and revenue goals
- Lead lifecycle marketing initiatives across email, push notifications, SMS, in-app messaging, and other owned channels
- Drive personalization, audience segmentation, testing frameworks, and customer journey optimization across multiple brands
- Partner with data, analytics, product, and engineering teams to establish CRM reporting, insights, technology integrations, and governance standards
- Build, lead, and mentor a high-performing CRM organization while providing executive-level strategic recommendations and performance insights
About Profiles
Profiles is an award-winning creative and marketing workforce solutions provider. We place high-caliber talent with Fortune 500 companies and leading brands nationwide. Our specialized recruiters represent an elite network of professionals for contract, contract-to-hire, and direct hire opportunities. Profiles is headquartered in Baltimore, MD, with a fully remote team of entrepreneurial professionals across the country.
New job opportunities are listed daily at www.careerprofiles.com.
Profiles is committed to a long-term vision of diversity, equity, and inclusion. We recognize that meaningful change takes time and are dedicated to sustained efforts that create lasting impact. Our approach includes setting measurable goals, tracking progress, and remaining steadfast in building a more inclusive and equitable future.