Whether your organization is growing or in need of an improved content marketing presence, you might think about bringing on some copywriters to get the job done. You may not have considered the positive impact freelance and contract content creators can have on your organization. If your business could use some extra creatives on board, consider outsourcing copywriting needs from Profiles’ skilled contract network.
The Demand for Copywriting
To sell their products and services, many B2B and B2C companies have pushed for more strategic, high-quality copy. The right approach to creating blog posts and landing pages can significantly improve businesses’ visibility. In addition, compelling email marketing copy can transform fair-weather audiences into engaged consumers.
According to research from the Content Marketing Institute, 61% of enterprise marketers stated that their businesses are very or extremely committed to content marketing. Even though organizations understand the need for copywriters, many of them don’t have a large enough staff to keep up with market standards and industry demands. This shortage of content creators compels executives to search elsewhere for exceptional copywriters, leading to them outsourcing copywriting for a variety of creative needs.
Types of Outsourced Copywriting
There are several different types of outsourced copy-related services your business might be searching for, including:
These professionals tap away at their keyboards, creating materials that are well-researched and compelling to their target audiences. Writers have the ability to develop unique content while maintaining consistent deadlines.
Editors go over the work that writers create, checking them for obvious errors and also suggesting alterations that allow for better readability. In a search engine optimization (SEO) focused approach, editors might find better ways for writers to incorporate keywords or add backlinks.
Even though many marketing professionals use the terms “editing” and “proofreading” interchangeably, these two actions have different responsibilities in the copywriting process. Like editors, proofreaders catch any surface-level issues regarding grammar, spelling, syntax and word choice. However, their services are typically cheaper than those of editors, as they usually don’t dive quite as deeply into the quality of the writing itself.
Outsourcing Copywriters through Content Managed Services
Businesses can reap plenty of benefits when they decide to outsource their copywriters rather than hiring a team of full-time, salaried employees. Here are some of the top perks of working with freelancers and contractors:
Businesses need to think about providing full-time workers with time off, insurance packages and other competitive perks. When they hire outsourced copywriters, businesses can pay workers hourly and don’t need to worry about covering the costs of health care, tuition reimbursement and other benefits.
If your organization begins to grow, you can bring on more contract workers easily by outsourcing copywriting work. You can make it through busy points in the year by acquiring outsourced talent for a predetermined or undecided period of time.
Top-Tier Talent from Respected Managed Services
When you collaborate with a trusted content managed services vendor, you have access to some of the best copywriters in the industry. Get in touch with the creative recruiters at Profiles to find copywriters with subject matter expertise and an understanding of your industry. We can set you up with talented contract workers who can positively impact the quality and visibility of your content.