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Are you using native ads?

Are you sure that you’re looking at an advertisement? Or is it a blog or news article? In the evolving world of marketing and advertising, businesses are trying to gain the attention of ad-weary consumers in new ways. One of the more popular strategies is native advertising.

Authenticity in the Hiring Process

I recently attended, RecruitBaltimore, a local recruitment event. There, close to 200 Staffing and Recruitment professionals came together to share industry best practices, connect with colleagues, and spend some time perfecting their craft. One of the session presenters, Matthew Gilbert, National Creative Director at Bayard Advertising, spoke of “aligning your corporate and recruitment brand to…