**This an update from the original article first published on 3/16/2017.
Washington D.C. has, through the last few years, become a hotbed of tech, startup and new media innovation – all of which lead to a surge in available marketing jobs. Yet even with marketers in high demand, the value of a marketing job can fluctuate, often falling short of meeting the high cost of living in Washington D.C. How can candidates be sure they find the job that is right for them and makes ends meet?
Cost of Living in Washington DC and Job Demand
There is a high concentration of technology and cybersecurity job opportunities in the region. In addition, D.C. has an exceptional job market for those interested in joining the law and government sectors.
D.C. has one of the most educated workforces in the country. In 2018, WalletHub ranked the Washington, D.C. region in second place of the most educated cities in the U.S., following Ann Arbor, MI. This high education level makes the job market particularly competitive, with skilled creative professionals battling to find jobs that can pay what’s needed to cover D.C.’s notably high cost of living. According to PayScale, the overall cost of living in D.C. is 39 percent higher than the national average.
With that in mind, creative professionals need to be on the lookout for the best-paying positions in the field. Here are the top marketing jobs that support the cost of living in Washington D.C.:
Digital Marketing Project Management
Requiring an impressive array of digital marketing skills as well as impeccable time management and communication, this job essentially plots and oversees a marketing campaign from start to finish. Digital marketing project manager responsibilities include:
- Establish and document goals and objectives.
- Create comprehensive and actionable plans.
- Set timelines and project milestones.
- Allocate and manage marketing budgets.
As of March 2019, PayScale reports that digital project managers can expect an average salary between $42,000 and $94,000.
Content is at the core of every effective marketing campaign – and as delivery platforms become more diverse and complex, creative professionals who understand how to market content effectively are crucial. Content strategists approach marketing by identifying audience segments, creating content for these segments and tracking delivery and conversion rates for this content. A content strategist can expect a salary of between $40,000 and $96,000, according to 2019 PayScale data.
Brand marketing involves being able to tell the story of a business or organization, highlighting certain values and leveraging reputation into something that enhances the bottom line. Brand marketers fundamentally must possess strong storytelling and narrative construction skills, complemented by good communication and understanding of the marketplace and the goals of the brand. The national average salary for brand marketing managers ranges from $47,000 and $107,000, according to updated information from March 2019 from PayScale.
Washington DC Recruiters
The key to all these jobs is making sure you have the right experience with the right companies. Working with Profiles means that candidates are matched with some of the top-rated employers in the area, organizations looking for unique skills and experience to help build a reputation.