Responsive web design is the latest trend in the web development and graphic design industries. This trend has developed out of a problem that is plaguing many businesses. Too many customers are complaining that websites are difficult to navigate on mobile devices, which is prompting them to abandon ship on one site and browse a competitor's website. This is leading to a decrease in sales and lead generation because consumers are more apt to recommend a brand with a website that is easy to navigate.
To solve this problem, many businesses are having their websites built with responsive design in mind. Marketing Profs reported that this concept focuses on enabling a website to adapt its layout to various device types. Images, buttons, grids, text and more morph to fit the screen of the technology, so whether someone is trying to browse using a smartphone, tablet or laptop, they are able to easily navigate the site.
As anyone has been paying attention to web analytics over the last few years will know, mobile traffic is increasing. According to comScore's "State of the U.S. Retail Economy, Q1 2013" report, mobile sales reached $5.9 billion during the specified time period – accounting for 11 percent of total e-commerce, and is expected to continue to grow.
Businesses looking to ensure sales and leads are not lost may need to invest in the staff who are able to incorporate responsive web design. Allow customers to browse and purchase the services or products they desire on any device. Contact a creative staffing agency to ensure a website will deliver a seamless user experience – regardless on what device it is being viewed on.