Marketing Performance Analyst
A leader in the financial services industry is hiring a Marketing Performance Analyst in Omaha, NE for a full-time, onsite position.
Marketing Performance Analyst Perks:
- Working for one of the most trusted names in financial services for more than 100 years, a brand known by millions.
- Flexibility and work-life balance.
- Working on a caring and supportive team that values your input, shares your goals, and celebrates your success.
Marketing Performance Analyst Requirements:
- Bachelor’s degree in Finance, Accounting, Economics, Business Analytics, or a related field.
- 2–5 years of experience in financial analysis, marketing finance, or revenue analytics, preferably in mortgage lending or financial services.
- Proven ability to develop multi-touch attribution models or marketing ROI frameworks.
- Advanced skills in Microsoft Excel or Google Sheets for financial modeling and scenario analysis.
- Experience with data visualization tools like Power BI or Tableau.
Marketing Performance Analyst Responsibilities:
- Develop and maintain multi-touch attribution models connecting marketing spend to funded loan volume and revenue.
- Calculate and report key efficiency metrics such as ROI, cost-per-funded-loan, and cost-per-lead.
- Support marketing budget planning, tracking actuals versus forecasts, and analyzing variances.
- Build financial models and dashboards to provide actionable insights to marketing and finance teams.
- Analyze marketing data, identify trends, and make strategic recommendations to optimize spend and performance.
About Profiles:
An award-winning creative and marketing workforce solutions provider. For 25+ years, Profiles has combined deep industry expertise with forward-thinking innovation to help organizations build, scale, and transform their teams. Anyone can fill a role. What we do goes beyond this, supporting workforce strategies that drive competitive advantage in an AI-powered landscape. Offering contract, contract to hire, direct hire, embedded teams, and consulting services nationwide. Join our network. New job opportunities are listed daily – careerprofiles.com.
