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Sr Media Relations Specialist

  • Discipline:

  • City:

    Silver Spring
  • State:

  • Zip Code:

  • Status:

  • Term:

    Direct Hire
  • Job Id:



Profiles is partnering with a well-known medical institution located in Washington, D.C. that is seeking a Senior Media Relations Specialist to join their PR team! The candidate will take an active role in the planning, implementation, management and evaluation of media/public relations for our client.

Senior Media Relations Responsibilities:

  • Develop and implement national/regional proactive PR plans for marquee and differentiating services and events. Works with marketing and digital leadership and internal communications to execute successful multi-platform plans.
  • Manage and prioritize across responsibilities: assigned service lines, incoming media calls, pitches, opportunistic stories, etc.
  • Write and edit media materials, ranging from press releases, talking points, media advisories, messages.
  • Maintain existing relationships with reporters, while building relationships with new reporters, through incoming media requests and proactive pitching.
  • Coordinate and support media team involvement in any institutional events, establishing themselves as a reliable member on the team.
  • Develop and execute PR plans for specific assigned priority services.
  • Meet regularly with leadership, service physicians, and clinical staff, building strong relationships within the service.
  • Identify potential media story opportunities and works proactively with the Manager and Director to develop and execute an integrated media strategy and messages.
  • Monitor news coverage of relevant priority services, proactively identifying communication opportunities.
  • Develop service line and spokespeople media analyses, as necessary.
  • Participate in special projects such as high profile visits and tours that require the support of the media relations team.
  • Identify, develop and media train key physicians and other speakers to become go-to quotable sources for media.

Senior Media Relations Specialist Requirements:

  • Experience with developing public relations, media relations, and communications strategies.
  • Excellent written communication skills, including writing for online outlets and print publications.
  • Editing ability (both content and copy editing). Understanding of online communications and tools.
  • Experience with media distribution platforms and evaluation tools.
  • Ability to display initiative, work autonomously, and offer solutions to problems.
  • Consistently able to display independent thinking and assume responsibility for projects.
  • Displays sound judgment and is able to make independent decisions guided by the business goals of the department and organization.
  • Ability to work in a fast-paced environment, to manage multiple projects simultaneously and to prioritize workload.
  • Excellent verbal and written communication skills, including AP Style. Knowledge of MS Office. 

About Profiles:

The leader in Marketing and Creative Technology recruiting since 1998, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

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