SEO value battle between paid search and organic search
Any marketer who works within the digital realm understands the power of search and social, which is why most modern resumes within the industry make sure to highlight necessary skills.
Who’s using social media? Demographic break down
As marketers looking to compete for the best jobs in md and dc, it’s crucial to understand who is using social media. So much of a marketer’s job relies on the power of creating and sharing quality content, but without knowing who is listening to what channel, a message is left aimlessly floating in internet subspace.
Tips for reaching your target audience
For some marketers, creating content or dreaming up brilliant campaigns isn’t the problem with their strategy.
How to create a content calendar
Once you understand the power of useful, engaging content there’s a lot of work to do to best utilize this resource. You have to commit yourself to the creation and optimization of content, which requires the development of a calendar. How far in advance do you write your content?
Building an Effective LinkedIn Profile to get Hired
LinkedIn has become the go-to job board for numerous companies and recruiters to find the best talent. However, having an unprofessional profile leads you to be overlooked for the best jobs. Here are five quick steps to creating an effective LinkedIn profile: Picture – you must have a professional picture. The picture should be cropped…
Top Pinterest tips for marketing your brand
When a marketer is looking to engage with his or her audience beyond Twitter and Facebook in the social sphere Pinterest is typically the social media called upon. This networking tool draws on a largely female audience at 87 percent and since February 2013, it has gained about 25 million users, Business Insider reported.
Five tips for creating educational, engaging content
Content marketing may not be a new strategy in the least, according to some experts. Recently, The Guardian reported that the world of content marketing may simply be the repackaging of an old idea for the purpose of expanding brand awareness.
The Value of a Referral When Growing Your Network
We all know that referrals are impactful, especially when expanding your network. Whether you are looking to grow your business, looking for great talent for your company or conducting a job search, the impact of a referral can be a game changer. There are many ways of gaining referrals; some ways include old fashioned networking…
Boost your content strategy with video
In the competitive world of marketing there is no resting on your laurels. New trends impact how customers relate to new brands in the social sphere, which means that a marketer must be aware of how a message can be perceived within a certain medium and what campaign is best for what tool.
What spreads faster – a negative or positive tweet?
We’ve all heard some rendition of the quote that “there’s no such thing as bad news.” As marketers with a modern resume, we know that phrase is not entirely true. Bad news, or more specifically, a bad social media review, can cause a dark cloud to appear over a brand’s image.