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    • Hiring Advice Blog
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Category Archives: Career Advice

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Building an Effective LinkedIn Profile to get Hired

Career AdviceBy ProfilesAugust 15, 2013

LinkedIn has become the go-to job board for numerous companies and recruiters to find the best talent.  However, having an unprofessional profile leads you to be overlooked for the best jobs. Here are five quick steps to creating an effective LinkedIn profile: Picture – you must have a professional picture.  The picture should be cropped…

Top Pinterest tips for marketing your brand

Career Advice, Hiring AdviceBy ProfilesAugust 12, 2013

When a marketer is looking to engage with his or her audience beyond Twitter and Facebook in the social sphere Pinterest is typically the social media called upon. This networking tool draws on a largely female audience at 87 percent and since February 2013, it has gained about 25 million users, Business Insider reported.

Five tips for creating educational, engaging content

Career Advice, Hiring AdviceBy ProfilesAugust 7, 2013

Content marketing may not be a new strategy in the least, according to some experts. Recently, The Guardian reported that the world of content marketing may simply be the repackaging of an old idea for the purpose of expanding brand awareness.

The Value of a Referral When Growing Your Network

Career AdviceBy ProfilesAugust 2, 2013

We all know that referrals are impactful, especially when expanding your network. Whether you are looking to grow your business, looking for great talent for your company or conducting a job search, the impact of a referral can be a game changer.  There are many ways of gaining referrals; some ways include old fashioned networking…

Boost your content strategy with video

Career Advice, Hiring AdviceBy ProfilesJuly 31, 2013

In the competitive world of marketing there is no resting on your laurels. New trends impact how customers relate to new brands in the social sphere, which means that a marketer must be aware of how a message can be perceived within  a certain medium and what campaign is best for what tool.

What spreads faster – a negative or positive tweet?

Career Advice, Hiring AdviceBy ProfilesJuly 23, 2013

We’ve all heard some rendition of the quote that “there’s no such thing as bad news.” As marketers with a modern resume, we know that phrase is not entirely true. Bad news, or more specifically, a bad social media review, can cause a dark cloud to appear over a brand’s image. 

Woman carrying large boxes

5 Factors to Consider When Deciding to Move for a Job

Career AdviceBy ProfilesJuly 19, 2013

To move for a job or not to move for a job…That is the question.  There are many factors to consider when thinking about taking a new job in a new city.  I recently uprooted myself from the Profiles DC office to work in our Philadelphia office and can give you a little insight into…

Old scale

Keep these online marketing metrics in mind

Career Advice, Hiring AdviceBy ProfilesJuly 17, 2013

The debate is on for many marketing professionals with modern resumes – how often do you need to check metrics, and what are the premier markers to look for? Data is a welcome component of the online marketing business.

Top considerations in logo design

Career AdviceBy ProfilesJuly 16, 2013

Graphic designers can often hone their craft and specialize in an individual area of the business. Some find the challenges of working on corporate materials rewarding, while others enjoy crafting cover art for media. 

Woman smiling while working on a laptop in a library

Are you engaging with the different types of social media fans? (Part 1)

Career Advice, Hiring AdviceBy ProfilesJuly 9, 2013

Corporate social media professionals who expertly handle brand identities on platforms like Facebook, Twitter, Instagram, Flickr and Google+, are constantly working to promote company value propositions online. 

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