To Hire or Not to Hire? That is the Question

For many organizations, the fourth quarter is when managers forecast their budget for hiring based on end-of-year project deadlines and sales projections for the New Year. The decision to add new staff is often one of the most difficult challenges a manger will undertake, especially in a slow-growth economy barely out of recession. The costs…

Ink-Blot_Personality-Test

Take a Self Assessment. What's Your Type?

Understanding your type as well as being able to understand the type of others surrounding you including co-workers, your spouse, family members and friends can be invaluable.  What am I referring to when I say “type”?  Well, it’s your personality type, of course! A commonly used personality test is called the Myers Briggs Type Indicator…

Interactive vs. Digital vs. Online Marketing Jobs

I get approached with this question often. Are Interactive, Digital, and Online Marketing synonyms or does each hold a different job description? Quickly put Interactive, Digital, and Online Marketing jobs are each unique. Each requires different product and strategy knowledge. It is quite common for these titles to be used interchangeably in today’s marketing industry…