Over the course of the past two years, marketers and professional communicators have been inundated with a message – your email campaigns show a decreased return on investment. As a result, companies directed their people to turn around and either reboot email campaigns or to scrap the budget associated with this message delivery system.
Just a few years ago, it was unheard of for a company to have an in-house content strategist or even a content strategy. However now, this positions has become a crucial component of an organization’s digital marketing strategy.
If you’re a graphic designer who is intending to reduce time waste and improve workflow you are in luck. There are a number of options available for a dedicated creative who is looking to do things faster and make tasks easier.
In the evolving world of digital design, the hay day of the user experience or UX designer is here. This relatively new field has come to make up all the qualities and services that are relevant to users. UX strategists work with developers, designers and programmers to create the mobile and internet interfaces that users are willing or event want to use.
Most brand marketers agree – social media is here to stay. When social first appeared on the scene, many professionals and executives were skeptical of the lasting impact of this technology trend. Many believed it would be a passing fad and not worth while. Why invest in social marketing strategies when it won’t last?
Conshohocken, PA; July, 1 2013 – Profiles, digital recruitment firm, has named Joseph Gomez as its new Account Manager. Mr. Gomez, who had been Senior Technical Recruiter at TekCom Resources, will work directly with outside hiring management to help them fill open job orders by searching for and qualifying top talent. On joining Profiles Mr.…
How are mobile technology and consumers’ habits impacting the retail market? You may think that the two are unrelated or that the bridge between mobile and brick-and-mortar institutions hasn’t unified the gap. However, two studies are showing marketers and business owners that mobile technology is impacting sales in physical retail stores.
As marketers, we know that image sharing is increasingly becoming a cornerstone of any campaign and add to your modern resume.
The digital image social networking board known as Pinterest may not seem like marketing gold for companies that are not in the do-it-yourself, fashion or food industries, but it can offer any business certain marketing benefits. Pinterest often helps brands by facilitating the creation of referral traffic, high-quality leads, sales conversions and repeat purchases.
It’s not uncommon to hear about the death of newspapers. After all, how many people physically pick up a newspaper before they start their day? We’ve figuring not many. However, despite the lack of newsprint in their hands, consumers today are reading and viewing more news than ever.