Are marketers undervaluing email?

Over the course of the past two years, marketers and professional communicators have been inundated with a message – your email campaigns show a decreased return on investment. As a result, companies directed their people to turn around and either reboot email campaigns or to scrap the budget associated with this message delivery system.

man holding his hands out with a laptop and tablet floating above them

The importance of a UX strategy

In the evolving world of digital design, the hay day of the user experience or UX designer is here. This relatively new field has come to make up all the qualities and services that are relevant to users. UX strategists work with developers, designers and programmers to create the mobile and internet interfaces that users are willing or event want to use.