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Category Archives: Hiring Advice

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How to create a content calendar

Career Advice, Hiring AdviceBy ProfilesAugust 28, 2013

Once you understand the power of useful, engaging content there’s a lot of work to do to best utilize this resource. You have to commit yourself to the creation and optimization of content, which requires the development of a calendar. How far in advance do you write your content?

Man and woman interviewing a woman

Benefits of hiring a creative employment agency

Hiring AdviceBy ProfilesAugust 21, 2013

It’s not uncommon for an employer to balk at the idea of using a creative employment agency to fill a position. After all, your internal department of managers and human resource professionals know your brand and the corporate culture you’re trying to maintain.

Digital, Defined: Do You Know the Employment Numbers Behind Top Digital Jobs?

Hiring AdviceBy ProfilesAugust 13, 2013

Anyone listening to the news realizes that digital jobs are on the rise due to the increased amount of time consumers are spending online globally. However, do you know the employment figure for some of the top jobs in the industry? In the Front End, we have Content, which embodies a team of Technical Writers,…

Top Pinterest tips for marketing your brand

Career Advice, Hiring AdviceBy ProfilesAugust 12, 2013

When a marketer is looking to engage with his or her audience beyond Twitter and Facebook in the social sphere Pinterest is typically the social media called upon. This networking tool draws on a largely female audience at 87 percent and since February 2013, it has gained about 25 million users, Business Insider reported.

Five tips for creating educational, engaging content

Career Advice, Hiring AdviceBy ProfilesAugust 7, 2013

Content marketing may not be a new strategy in the least, according to some experts. Recently, The Guardian reported that the world of content marketing may simply be the repackaging of an old idea for the purpose of expanding brand awareness.

Boost your content strategy with video

Career Advice, Hiring AdviceBy ProfilesJuly 31, 2013

In the competitive world of marketing there is no resting on your laurels. New trends impact how customers relate to new brands in the social sphere, which means that a marketer must be aware of how a message can be perceived within  a certain medium and what campaign is best for what tool.

Why it is time to hire a staffing firm

Hiring AdviceBy ProfilesJuly 26, 2013

For many businesses, the loss of an employee can put a dent in production.

What spreads faster – a negative or positive tweet?

Career Advice, Hiring AdviceBy ProfilesJuly 23, 2013

We’ve all heard some rendition of the quote that “there’s no such thing as bad news.” As marketers with a modern resume, we know that phrase is not entirely true. Bad news, or more specifically, a bad social media review, can cause a dark cloud to appear over a brand’s image. 

Old scale

Keep these online marketing metrics in mind

Career Advice, Hiring AdviceBy ProfilesJuly 17, 2013

The debate is on for many marketing professionals with modern resumes – how often do you need to check metrics, and what are the premier markers to look for? Data is a welcome component of the online marketing business.

Woman smiling while working on a laptop in a library

Are you engaging with the different types of social media fans? (Part 1)

Career Advice, Hiring AdviceBy ProfilesJuly 9, 2013

Corporate social media professionals who expertly handle brand identities on platforms like Facebook, Twitter, Instagram, Flickr and Google+, are constantly working to promote company value propositions online. 

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