The right combination of content can help create a dedicated following for a business. It takes more than just a great product or service to succeed in the marketplace. Smart marketers understand that the best way to drive engagement isn’t through delivering high-quality content in the progressive, digital age.
Despite critics claiming that content marketing is a flash in the pan strategy, it seems to have staying power – at least so far. Content marketing is on the rise, and businesses are realizing that content is an integral park of a marketing strategy.
Companies today are investing more and more into content marketing – after all, this is the new hot topic in the industry. As a trending marketing strategy, the increase in business is giving content marketers a reason to cheer and a reason to look over their shoulders.
In the competitive game between Yahoo and Google there has been a change in status. For the first time ever since May 2011, Yahoo’s network of websites has had more unique monthly visitors in July 2013 than Google’s, according to recent data from comScore.
A business can’t always control what is being said about them online. However, marketers outfitted with the right skills and experience are better able to manage the breadth and depth of information out there to proactively take control of a company’s reputation.
Email is a key piece of the inbound marketing pie for most agencies. The strategic delivery of content, links and offers to current or potential customers is what drives the success of this proven platform.
The holiday shopping season is just around the corner and marketers should have their strategies set for deployment in the next couple of weeks. However, there’s always room for last-minute improvements and if marketers haven’t accurately used all the available data to them, there’s always a chance that a campaign can get a boost before Christmas is upon us.
We all know that the age of social is firmly entrenched in marketing campaigns.
Marketers looking to boost the success of email marketing campaigns need to understand how people are reading their messages. With the proliferation of mobile technology and network access, people are checking their emails on their way to work, while doing errands – essentially throughout the day.
As online marketing continues to progress throughout the industry, quickly trumping consumer demand for print-based products, online presence and brand buildup remain two of the most important aspects for current marketers. However, aligning such aspects with the correct channels to better approach customers where they want to see ads is just as important. Threading the…