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Benefits of Outbound Marketing

Plenty of creative professionals keep outbound marketing strategies listed on their modern resume, despite many individuals doubting the effectiveness of this strategy. There has been speculation in the marketing and advertising industries trying to determine whether this is the end for outbound marketing.

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The high ROI of video content marketing

Businesses across a wide array of industries are flocking to video content marketing. The adoption of new online platforms is growing and marketers are taking advantage of this by focusing on creating sharable videos. Video content diversifies an advertising strategy and can be placed in a wide range of networks to get the greatest views.

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Tips for decreasing bounce rate

Depending on who you are talking to in the marketing industry, bounce back rates are extremely important. Many digital marketing professionals believe bounce back rates to be arguably the most important metric in content analysis. Yet, so many people, business owners, marketers, website developers, don’t understand what this metric is really measuring.