The traditional way to market an upcoming movie is through television ads, billboards and printed ads. However, a shift has begun within the industry as more companies realize the importance of a digital marketing director.
Forbes reported that big data isn’t just for corporations with billions of dollars in annual revenue. There’s increasingly a place for the practice in small businesses.
Where does the search for a new hire begin? One might argue with the outreach effort. However, there is a significant amount of work that must go into the process before you even post about an open position.
Now that the Affordable Care Act has gone into effect, you may be able to see the ripple effect of the law from the way it has sparked changes in businesses’ hiring practices. So-called “Obamacare” has mandated that companies with more than 50 full-time employees offer their staff members affordable health care options, or else…
If you hire efficiently and effectively, you can see higher profits, lower rate of turnover and increased revenue growth. However, the trick is balancing the two parts so you don’t waste time on sub-par hires.
Businesses should direct their attention to milliennials, a group of applicants who may be the answer to their tech-dependent marketing departments’ prayers.
Within the world of business, it’s all about who you know.
Are You a Good Client? Having an in-house Digital Marketing Manager or Project Management job you are a client in some form. Aren’t you? You outsource to an agency or freelancer; you delegate; you signed contracts binding a vendor relationship. You have a tough gig as the hub to all the resources around you. As…
Developing recruitment strategies doesn’t necessarily mean that you need to promise high salaries and make other promises you can’t keep. In fact, rather than focusing on compensation, it might benefit you more to turn your attention to the aspects of the job that make people want to come to work. For instance, ask yourself if employees…
If you’re having trouble connecting with the right people, you might not be using the appropriate tools for the job. The same way a contractor wouldn’t approach a building project with a toolbox full of pool noodles instead of the hammers and wrenches that will put a house together, you’ll be hard-pressed to do a…