Summary:
– CPG CMO Evolution: Modern CMOs blend creativity with data and operational insight to drive measurable growth.
– Retail Media Essential: Retail media spending is growing, becoming a core strategy for capturing consumers at purchase.
– Cross-Functional Leadership: Top CMOs collaborate closely with operations to align marketing, demand planning, and fulfillment for maximum impact.
Time to Read: 6 min
Summary:
– Leadership sets the tone for culture and performance: Executives shape company culture through their values and behaviors, directly influencing trust, collaboration, and employee retention across the organization.
– Strong leadership fuels innovation and growth: Visionary executives promote innovation by encouraging risk-taking, cross-functional collaboration, and a forward-thinking mindset that keeps organizations competitive.
– Hiring the right executives is a business-critical decision: Selecting leaders who align with your company’s vision and values—and leveraging executive search partners—ensures cultural cohesion, strategic alignment, and long-term success.
Time to read: 5 mins
Summary:
– Brand Builders vs. Performance Marketers: Brand builders focus on long-term loyalty and awareness, while performance marketers drive fast, data-driven growth.
– When to Hire Which: Early-stage brands prioritize performance marketers for quick ROI; established brands lean on brand builders to build lasting equity.
– Balanced Approach Wins: Combining both brand and performance expertise leads to stronger, more sustainable CPG growth.
Time to read: 5 mins
Summary:
– EAA Overview and Legal Requirements: The European Accessibility Act (EAA), effective June 28, 2025, mandates digital accessibility for U.S. companies operating in Europe or serving European customers. Non-compliance can result in fines, legal action, and reputational damage.
– WCAG Standards as the Global Benchmark: Web Content Accessibility Guidelines (WCAG), developed by the W3C, provide universal standards for improving web accessibility. U.S. companies that serve international markets must adopt WCAG to avoid potential legal issues and meet growing accessibility expectations.
– Considerations for U.S. Companies: U.S. businesses must navigate the complexities of aligning U.S. and European accessibility standards, address the shortage of accessibility design talent, and take proactive steps like audits, compliance planning, and hiring accessibility professionals to ensure EAA compliance.
Time to Read: 5 min
Summary:
– Fintech Talent Surge: Demand is rising for specialists in embedded finance, AI, UX, and SaaS.
– Smarter Tech, Stronger Teams: Companies are turning to Profiles to staff AI, product, and other technical talent.
– Trust & Ethics: Privacy, compliance, and inclusive design are now must-haves in for any digital experiences within the finance industry.
Time to read: 5mins
Summary:
– Specialized Skills are Essential: Healthcare marketing requires professionals who deeply understand compliance, patient trust, and the complexities of regulated messaging.
– Digital Transformation Raising the Bar: The rise of telehealth, patient-facing platforms, and AI-driven tools has made UX, content strategy, and digital marketing more critical and more competitive to hire for.
– The Right Staffing Partner: Working with an agency that specializes in healthcare marketing, creative, and tech talent leads to faster, smarter hiring and stronger long-term results.
Time to Read: 6 Minutes
Summary:
– AI hiring tools promise speed and automation but lack human judgment and relationship-building.
– Staffing agencies provide curated talent pipelines, personalized candidate vetting, and negotiation support.
– Companies using hybrid approaches (AI + human expertise) tend to hire faster and retain better talent.
Time to read: 6 mins
Summary:
– Define the Role and Craft the Job Description: Clearly outline content needs, deliverables, and expectations in a well-crafted job description to attract qualified candidates who align with your brand’s vision.
– Evaluate Candidates Thoroughly: Use interviews, practical exercises, reference checks, and focus on skills like creativity, adaptability, and cultural competency to ensure a good fit with your brand voice and values.
– Consider a Staffing Agency: If the search proves difficult, partner with a staffing agency like Profiles to access specialized, vetted talent, saving time while ensuring high-quality candidates.
Profiles announces Best of Staffing Client and Talent 5 Year Diamond Award win for providing superior service to their clients and candidates for at least five (5) consecutive years.
Time to Read: 5 mins
Summary:
– The Value of Embedded Teams: Businesses are leveraging embedded teams to bring specialized expertise, enhance innovation, and drive key objectives, making it essential to select the right partner.
– Key Considerations for Choosing a Vendor: Asking the right questions ensures an embedded team aligns with your company’s goals and remains flexible while delivering measurable success.
– Critical Questions to Ask: Evaluate an embedded team’s industry experience, skills, communication style, flexibility, cost structure, and problem-solving approach to ensure a productive and results-driven partnership.