I get approached with this question often. Are Interactive, Digital, and Online Marketing synonyms or does each hold a different job description? Quickly put Interactive, Digital, and Online Marketing jobs are each unique. Each requires different product and strategy knowledge. It is quite common for these titles to be used interchangeably in today’s marketing industry…
Over the years, Search Agency Fee Agreements have gotten increasingly complicated as the Legal and Financial Departments have weighed in with their two cents, adding a multitude of insurance, co-employment, confidentiality, arbitration and audit clauses (to name a few). While legally necessary, from the standpoint of recruiting quality candidates, these additions have no bearing on…
Is your workplace stuck in the 1980s? Images of oversized cubicles and formal, private offices come to mind. Today, organizations strive to be leaner, promote teamwork and communication, and facilitate cross-functional decision-making rather than the bureaucratic, hierarchical process of the past. However, ineffective workplace design often fails to support these goals, critical to a successful…
When UX designers, developers, and in-demand IT professionals are receiving multiple offers, what are you doing to make your position stand out? As part of Profiles recruitment process, we prepare all of our candidates prior to their phone or face-to-face interview. As staffing experts, our “preps” include interview best practices, the culture of the team,…
Nowadays, companies are modeled to be leaner and meaner than ever. With the recent recession and the ever-emerging technological advances in the workspace, employers no longer need the assembly line or a one-trick pony. Employers are now looking for talent that can not only excel at one specific job function, but possibly one or two…
If you are looking for stellar sales reps, forget about having them come interview at your office to meet the team, and forget about interviewing them at your own desk. Here’s an idea: Have the prospective sales rep pick you up at your office and take you for a ride in their car. Why? For one, you’ll…
I was recently invited to participate in a marketing roundtable session with some of the Mid-Atlantic’s top marketing leadership, regarding their challenges in recruiting and retaining top marketing talent to the Baltimore region. As a Branch Manager and Senior Business Development Manager for the Baltimore office at Profiles, I have collected a few topics and…
In my 13 years of staffing experience in Communications and Marketing I’ve seen the pendulum swing from a job-driven market to a candidate-driven market. Candidates today are driving the market, receiving multiple offers and weighing their decisions carefully. However, the offer is not their only deciding factor: Culture fit tops salary in the decision. Are…
Profiles had the honor of sponsoring the Philadelphia American Marketing Association (PAMA) event presenting the “Changes and Challenges Facing Today’s Chief Marketing Officer” on May 17. It was an interactive CMO panel discussion with Blair Christie from Cisco and Christa Carone from Xerox. It was moderated by Elliot Schreiber, PHD, Clinical Professor of Marketing and…
A white paper explaining the true difference between 1099 and W2 contractors Is your business really aligning costs with contractors? As corporations do more with less, 1099 contractors are often the path of least resistance for many businesses. While convenient, misaligning 1099 contractors can lead to extra costs, inefficiencies and liabilities. Utilizing contract professionals is…