Time to read: 3 min
Employee Onboarding Best Practices Summary:
– Preparation is key in setting your new hire up for success in the long-run.
– Onboarding is comprised of three main pillars, whether you are in the office or remote.
Time to Read: 4 mins
2024 Workforce Trends and Themes Summary:
– The modern workforce is undergoing transformative shifts, driven by trends such as AI integration, sustainability emphasis, and the rise of micro-influencers.
– Millennials and Gen Z individuals are influencing workplace dynamics with their diverse perspectives, fostering innovation and adaptability.
– Businesses embracing transparency, sustainability, and authentic engagement are poised to thrive amidst evolving consumer expectations and technological advancements.
– Profiles received an NPS of 70.6% from their clients and 73.7% from their candidates significantly higher than the industry’s averages.
Time to read: 3 mins
– In 2024, we will see even further growth and innovation within the digital landscape and its respective jobs.
– Explore top industries that are hiring and in-demand job titles for 2024.
– Work with Profiles to help hire in-demand digital professionals, or to take the next step in your career.
Time to Read: 5 mins
Recruitment Strategies for Attracting and Retaining Gen Z Employees Summary:
– Gen Z is a tech-savvy, socially conscious generation that values flexibility, purpose, and work-life balance.
– Understanding their values and behaviors can help hiring managers form recruitment strategies to appeal to Gen Z talent.
– Ensuring a seamless onboarding experience, competitive compensation, and purpose-driven projects are ways your company can retain Gen Z employees.
Time to Read: 4 mins
Why Recruit a Diverse Marketing Team Summary:
– A diverse marketing team can provide insights into diverse audiences, increase creativity, improve decision-making, and build brand loyalty.
– Inclusive work environments are crucial to fostering a diverse marketing team that feels valued and supported.
– Strategies for creating an inclusive work environment include setting clear goals, fostering open communication, providing training and resources, promoting diversity in hiring, and fostering an inclusive culture.
Time to read: 10 mins
Gen Z in the Workplace Myths Summary:
– Gen Z is comprised of those born between 1997-2012.
– Lazy, unmotivated, and technology-addicts are common misconceptions of this generation.
– Many of the perceived flaws of this generation are actually unique strengths of Gen Z in the workplace.
Time to read: 6 mins
Emerging AI Job Titles in Creative and Marketing Summary:
– Without a doubt, AI has taken the world by storm and has become a part of everyday life, both personally and in business.
– Brief overview of 10 emerging AI Job Titles in Creative and Marketing
– Finding the right AI professionals will be especially important as AI technology develops even further.
Time to Read: 5 minutes
Asking for Feedback After Job Rejection Summary:
– Understand that job rejection is not a direction reflection on you or your skillset, and in fact, asking for feedback after being rejected from a job is a big career growth move.
– Responding and asking for feedback after job rejection is often an overlooked step in the job search/interview process.
– A lay out of the key points to include in addition to a job rejection email template to produce an effective and thoughtful follow-up.
Time to Read: 6 mins
Tailor Your Resume to the Job Description Summary:
– Job searching online is convenient, but the vast reach of the internet means that most jobs receive many unqualified applicants.
– Many companies utilize Applicant Tracking Systems (ATS) to help sift through applicant resumes.
– Use the tips below to tailor your resume to the job description and ensure it makes it through ATS.
Time to Read: 4 min
How to Handle Job Rejection Summary:
– Rejection stinks.
– Redirecting your mindset towards job rejection goes a long way.
– We explore three questions to ask yourself to help guide you in how to handle job rejection.
Diamond award winners have won the Best of Staffing award for at least 5 years in a row, consistently earning industry-leading satisfaction scores from their clients and placed talent.
Time to Read: 6 mins
– We asked some Profiles recruiters what tips they want job seekers to know.
– Being prepared for interviews, asking questions, and showcasing your personality will help recruiters find you a suitable job fit.
– Put trust in your recruiters because they are your biggest advocates and want you to succeed.
Time to read: 3 min
Getting More Involved with Work Summary:
– We spend the better part of our lives at work.
– Ask these top five questions to your human resources and/or operations team to get more involved with work.
– How you can best promote employee engagement.
Time to read: 5 mins
Optimize Your Remote Job Search Strategy Summary:
– Searching for a remote job can be daunting with the overwhelming amount of remote opportunities out there.
– It is important to know establish what you want in a remote job before starting your search.
– Updating your resume and LinkedIn profile, virtual networking, and using keywords can help refine your remote job search.
Time to read: 5 mins
Overcoming the Sunday Scaries Summary:
– The Sunday Scaries are a real thing; psychologically referred to as anticipatory anxiety.
– Work is the main source of the Sunday Scaries. Companies are working towards more initiatives around workplace mental health.
– Tips to strengthen the ability to control your mind and thoughts and reframe your mindset around Sundays.
Time to read: 2 min
Interview Thank You Email Sample Summary:
– Two after an interview thank you email samples and subject lines provided in this blog post.
– A well written thank you email sent within 24 hours after the interview can position you as a powerhouse that the employer should move quickly on.
– Collect the names and emails of every person you meet with during the interview process and send each an individual a personalized thank you email.
– Express your gratitude, recap your transferrable skills with enthusiasm, and offer a strong close.
Time to Read: 6 mins
Starting a New Job and Onboarding Remotely Summary:
– Before starting a remote job, there are various things you can do to set yourself up for success within your first week.
– Companies should consider all factors of their remote onboarding process to eliminate potential hiccups for new employees.
– Building relationships at a new job is different when you are remote, but there are ways to connect with your coworkers even from a distance.
Time to Read: 3 minutes
Job Search During a Recession:
– There is no right or wrong answer for deciding to job search during a recession.
– Be realistic in your expectations and be flexible within in your search.
– Reevaluate the industry and job you are searching for during this time.
Time to Read: 3 minutes
Reference Check Summary:
– Four types of references to ask for.
– Three references should be spoken to thoroughly.
– What questions to ask during the reference check phone call.
– What questions to avoid in a reference check.
Time to Read: 6 minutes
Performance Improvement Plans Summary:
– A PIP is a tool that offers a commitment from the manager to the employee to help them improve.
– Include these 5 pieces of information to deliver a well thought plan to help get the employee back on track to being successful and achieving their goals.
– The length of time for a PIP can last 30, 60, or 90 days depending on the objective.
– Operational tips to help avoid putting employees on a PIP.
Time to read: 3 minutes
How to Keep Candidates Warm Summary:
– Why it is important to have a talent pool at the ready for both hiring surges and freezes.
– Companies have many reasons why they stall on hiring candidates right away. We map the top reasons.
– A surefire approach to keeping candidates warm without losing out on talent.
Time to Read: 6 mins
Four Day Work Week Summary:
– A four day work week refers to a 32 hour work week with the same pay rate as a 40 hour work week.
– Priorities are shifting in the workforce and employees value work-life balance.
– There are many benefits to a four day work week for both employees and companies alike.
– Various companies across the globe have adopted a four day work week using a range of models.
Time to read: 5 min
Medical Marijuana and Drug Testing for a New Job Summary:
– A list of states which legalized medical marijuana use and recreational use.
– Each state varies with their employment protection laws. Here is what you should know when drug testing for a new job.
– Ask your Recruiter in advance if the employer has a zero-tolerance policy.
Diamond award winners have won the Best of Staffing award for at least 5 years in a row, consistently earning industry-leading satisfaction scores.
Time to read: 5 mins
Creative Recruitment Strategies Summary:
– A job applicant surge is promising, but is the talent pool filled with qualified applicants?
– Despite a candidate-driven market, companies are becoming more specified and trying to get the most out of their candidate search.
– Creative recruitment strategies attributed to a well established recruitment process effectively attract and engage candidates from the start.
Time to Read: 6 minutes
COVID-19 Vaccine Workplace Summary:
– Employers are trying to do right by their workforce.
– FAQ list to understand what employers can and cannot do when it comes to the COVID-19 vaccine.
– Updates from the CDC; exploring workplace vaccination programs.
Five Months, Position Still Vacant Direct Hire – Digital Marketing role for Non-Profit quickly filled by Profiles The Client A non-profit organization with a Digital Marketing Specialist vacancy for five months. The Challenge The previous Digital Marketing Specialist left the company and the vacancy remained for five months before recruitment leadership of the non-profit reached…
Strict Budget Cap on Marketing Role Direct Hire – Marketing Manager with qualified range of skills was hired and valued over budget The Client An international architectural firm in search of a marketing candidate with a strict budget cap. The Challenge The client was looking for a Marketing Manager with international experience, and has a…
High Volume of Unqualified UX Applicants Direct Hire – Attracting qualified UX Strategists. The Client A digital agency was on the hunt for multiple UX digital strategists. The Challenge A digital agency was looking to hire three UX Digital Strategists. The client posted their job online to job boards, such as Indeed and LinkedIn. There…
This international banking organization was struggling to find bilingual marketing candidates to support operations in Latin America. Learn how Profiles leveraged its diverse and extensive candidate pool to find and several successful direct hire applicants.
Urgent Hiring Surplus for Agency Client Direct Hire – Agency’s new business called for a hiring surplus of 12 new full-time employees in 30 Days “The people on the Profiles team – they listen, and they work to understand our business, and it’s reflective in the candidates. And it’s human, and authentic – my view…
Navigating a Candidate Driven Market Contract – Client facing candidate pushback towards contract roles “Profiles has been a great partner. Response time and ability to identify quality candidates is the result of deep understanding not only of the requirements but the culture as well.” Teresa F., Senior Manager The Client A global hospitality client working…
Hiring Manager Relocated Cross Country, Staffing Up Team Contract – A new Creative Director (and past consultant of Profiles) makes business case on why to enlist Profiles to build up creative department. The Client Relocated from Virginia to Texas, the Creative Director (also the Hiring Manager) of a global convenient store had hiring needs for…
Top Candidate with Another, More Appealing Offer Direct Hire – Adapted employment type to secure perfect fit. The Client A global hospitality client was interested in a Profiles consultant for a contract position. The Challenge The client was interested in hiring one of Profiles’ consultants for a contract position. However, this particular candidate was surprisingly…
Specific Marketing Hiring Need with a Tight Budget Direct Hire – Quality candidates over quantity approach to multiple openings. “Profiles is a valued business partner. We’ve had the pleasure of working with them for a few years now and because of that, they get our culture and team expectations. With a recent hire, our Profiles…
Internal Recruiter Bandwidth Pain Point Direct Hire – Internal recruiting challenges for senior level position rescued by Profiles The Client An internal recruiter at a full-service ad agency was in need of support for senior-level creative candidates. The Challenge A full-service advertising and creative agency needed to hire a VP of Creative, Copy and Pharma.…
A non-profit client was struggling to hire an experienced Integrated Marketing Manager that was willing to work onsite. Learn how Profiles was able to identify, vet, and place a direct hire within three weeks.
First-Time User of Staffing Services Contract – Supportive consultation and over-communication to guide hiring manager through first hire. “As the VP of Communications, the company was used to working with Profiles, however, this was my first experience. It was a great experience, and I am thrilled with the candidate they placed on my team. We…
Candidate experience matters. Learn how Profiles helped a PR agency streamline and improve their contractor hiring process to ensure they stopped losing candidates to competing employers.
In this case study, another staffing agency’s candidate backed out the night before their start date at an insurance and technology company. Learn how Profiles was able to backfill the client’s position with a contractor in 24 hours.
Time to read: 3 mins
Technology Buzzwords Summary:
– This technology buzzword glossary covers the basics in terms of terminology often used today and for the foreseeable future.
Time to read: 10 mins
Personality Types at Work Summary:
– Personality types influence many factors and are a useful aspect of yourself to consider when navigating your career.
– The Myers-Briggs Type Indicator (MBTI) is a popular personality evaluation tool used today and dates back all the way to World War II.
– There are 16 personality types determined by evaluating four pairs of opposing psychological elements.
– Once you determine your personality type, you will understand yourself on a deeper level and will be able to better navigate career and life challenges.
Time to Read: 7 mins
– We spoke to industry experts to get a glimpse into copywriting trends for 2021.
– The pharmaceutical industry is booming, copy voice is changing, social listening is being utilized and advertising channels are shifting.
– Keeping up with pop culture trends and knowing your niche will give you the upper hand when it comes to writing copy.
– Profiles copywriting recruiters can help you a copywriter for your team or take the next step in your copywriting career.
Overwhelming Search for Design Candidates Contract – Try before you buy approach to contract staffing alleviates stress in niche design candidate search “The staffing team at Profiles is outstanding. We couldn’t be happier with their responsiveness and the caliber of candidates we have received. We ended up hiring several of them as permanent employees. Our…
Time to read: 4 min
Job Search Trends 2021 Summary:
– US job listings up 29 percent from February 2020 to June 2021
– A candidate-driven market brought about with the success of business on the line as the economy opens back up.
– Job seekers understand their demand and worth.
– Remote work and diversity, equity, and inclusion are top priorities in their job search.
Time to Read: 3 minutes
Digital Marketing Terms Summary:
– A list and definitions of the most notable digital marketing terms.
Time to Read: 3 minutes
Portfolio Website Tips Summary:
– A viewer’s first impression of your portfolio is important as it only takes 50 microseconds for a website visitor to register a visual appeal.
– Highlighting top-tier brand projects and self-initiated work in a portfolio displays versatility and passion for the craft.
– A portfolio should utilize concise copy, interactive features, and demonstrate the designer’s creative process.
Time to read: 5 min
The Key to Setting Goals Summary:
– Setting goals gives you a clear path on what you want to accomplish in life and keeps you organized and motivated.
– Overview of how to set goals effectively so you can actually reach them.
– Tips on how to stick to your goals until you achieve them.
Time to read: 6 minutes
2021 Stimulus Actions and Summary:
– Digestible explanation of the third stimulus payment to understand who will and who will not receive the payment.
– Unemployment benefits to extend until September 6 and decrease to $300 per week, along with an explanation of the unemployment tax forgiveness.
– Child Tax Credit, School, and COVID-19 Vaccination and Research, among other items addressed in the 2021 Stimulus bill.
Time to read: 3 minutes
Virtual Networking Tips Summary
– Virtual networking is not new but this way of connecting has come to the forefront as the workforce remains remote.
– A five-step guide to virtual networking.
Time to read: 7 minutes
Top Tech Jobs 2021 Summary:
– The tech industry is one of the most promising industries of work with constant growth and innovation.
– Each position within the lifecycle of a digital product has a place on the list.
– Outside of digital products, top tech jobs are becoming more and more in-demand to encompass data and database management.
Profiles has secured Clearly Rated’s Best of Staffing® awards for providing superior service to their clients and candidates for four years in a row.
Time to Read: 6 mins
Top Digital Jobs of 2021 Summary:
– The digital job market is thriving in 2021 as most (if not all) jobs were computer-based and remote work-proof pre-COVID-19.
Time to read: 4 mins
Top Creative Jobs in 2021 Summary:
– While the past year (and the year ahead) is full of uncertainty, the creative industry remains in full swing.
– The top creative jobs to keep an eye on in 2021 offer a variety of creativity, whether it is digital, graphic, or writing.
Time to read: 5 minutes
Best Remote Jobs 2021 Summary:
– Staffing Industry Analysts put out a report referring to survey results sharing that companies plan to increase hiring as soon as Q1 2021, despite lingering uncertainly around COVID-19 and the vaccine.
– Profiles details the best remote jobs within the marketing and creative technology sector that companies can successfully recruit, onboard, and manage at a remote capacity.
Time to read: 3 minutes
Combatting Too Much Screen Time Summary:
– Between social media, remote work, lockdowns, and a plethora of current events, the world is glued to a screen of some sort longer than ever.
– Before the pandemic, adults were spending half of the day (the full 24 hours) in front of a screen.
– The effects of too much screen time include eyestrain, headaches, dry eyes, and more – and we discuss how to alleviate these effects.
Time to Read: 4 minutes
Digital Marketing Metrics for Your Resume Summary:
– Quantifying results is a key indicator of campaign excellence when searching for marketing jobs.
– A comprehensive list of top metrics to consider when summarizing your position on your resume.
Time to read: 4 min
Sharpen Your Graphic Design Skills Summary:
– Graphic design is a frequently evolving industry that requires constant adapting.
– As a graphic designer, there are key graphic design skills you need to be successful: typography, color, layout, branding, and web design.
– This list of resources includes interactive games, infographics, stock photo sites, and more.
Time to read: 8 minutes
Social Media Recruitment Statistics Summary:
– The recruitment industry has reaped the benefits of implementing social media into the hiring process and recruitment strategy.
– Statistics from what platforms to job seeker behavior support the importance of social media in recruitment.
– Where do we go from here with the data?
Time to Read: 5 minutes
Acing Your Next Virtual Job Interview Summary:
– How to put your best professional foot forward via the computer screen.
– Checklist of what to do to prepare for a virtual job interview aside from researching the company and practicing interview questions.
– Treat virtual interviews the same as in-person interviews.
Time to read: 6 minutes
Summary of Questions to Ask In an Interview:
– Just as much as the company is interviewing you for the position, you are vetting the company, as well. Come prepared to get the answers you seek.
– Ask questions pertaining to the position, company, company culture, the team, and next steps.
Time to read: 3 minutes
Benefits of Pets While Working from Home Summary:
– Pets have made themselves known as the newest mascots of the workforce.
– Having a pet, in general, has its benefits, but having pets around while working from home proves to be a positive adjustment.
Profiles is happy to welcome Greg Detter as Chief Operating Officer. As COO, Greg heads up business development, recruitment as well as all operations. Here, we ask Greg a couple of questions to get to know a little more about him.
Time to read: 5 minutes
Is managed services staffing the right move for your hiring needs? Summary:
– Understanding what Managed Services is and how this type of staffing fits into a company’s hiring plans.
– What are the benefits of managed services and why should companies choose this avenue over traditional outsourcing?
– Managed services are very suitable for marketing and creative technology departments.
Time to read: 5 minutes
Summary of How to Convince Your Boss:
– Preparation, attitude, and tone are key.
– Map out your current duties and hurdles to effectively present your case.
– If the hiring process is enough to deter senior leadership from considering new employees, enlist a staffing agency.
Time to read: 2 minutes
Summary of the Best TED Talks:
– An all-up, digestible list of some of the best TED Talks gathered by the Profiles team as an employee engagement initiative.
– TED Talk Topics include finding your potential, work-life balance, asking “what do I want,” better sleep, and much more!
– Sharing in hopes of brining light and inspiration during these times of uncertainty and beyond.
Time to read: 3 minutes
Overcoming a Creative Block Summary:
– Creativity is being challenged as the pandemic continues into the later parts of the year.
– Any creative person is susceptible to a creative block.
– Surroundings and visualization are crucial to breaking down creative blocks.
Time to read: 3 minutes
Virtual Interviewing Summary:
– Companies are hiring, therefore, just as work went remote, so did the interview process.
– Video interviewing is the next best thing to in-person interviews.
– Virtual interview tips mimic those for an in-person interview, but there are a few differences to take into consideration.
Time to Read: 5 minutes
Digital Portfolio Guide Summary:
– Where do I start? Do I need a portfolio?
– What is the most effective portfolio structure?
– How do I create a portfolio?
Time to read: 4 minutes
Contract vs. Direct Hire Summary:
– Understanding the difference between contract and direct hire employment and why companies prefer one over the other clears the air for candidates.
– Key differences between the two types of employment come down to cost.
Time to read: 3 minutes
Inclusion in the Workplace Summary
– Inclusion in the workplace is the follow-through of diversity efforts. It is one thing to hire diverse, but it is another to act on it.
– Simply put, creating a diverse and inclusive workplace is good for business.
– How to be a truly inclusive workplace and what needs to take place for a company to be successful.
Time to read: 5 minute read
Creative Resume Tips Summary:
– A resume as a creative professional is another way to showcase your eye for design, even though it is highly recommended to create in Microsoft Word.
– If your resume is poorly formatted or missing key elements, employers may skip over you, or worse, you will be overlooked by the ATS.
– There are many simple creative resume tips to follow to ensure you feel confident applying to jobs and walking into interviews.
Time to read: 4 minute read
The Benefits of Music for Productivity Summary:
– You would be hard-pressed to find someone who does not like some type of music.
– Music has many powers, and here, we discuss the power of music for productivity.
– Studies have shown the efficacy of music for factors that contribute to productivity, such as motivation, memory, and more!
Time to read: 4 minute read
Company Culture’s Role in Remote Onboarding Summary:
– Company culture is important in any new hire onboarding situation, but even more important when remote onboarding.
– The ways of company culture have shifted and evolved as the workforce shift to a fully remote workforce.
– Steps every business with a strong company culture should take to warmly welcome the new hire.
Time to read: 6 minutes
LinkedIn Job Search Tips Summary:
– LinkedIn is the top professional social networking platform with 610 million members.
– There is more to LinkedIn for job seekers than crafting posts and applying to jobs.
– Balanced persistence is key in today’s job search. Additional tried and true job search tips to apply.
Time to read: 3 minutes
Workplace Mental Health Summary:
– Mental health is the ability to cope and thrive as a productive member of society through the normal stresses of life.
– Workplace mental health is very seldom discussed but a key factor in employee engagement and success of the company.
– Addressing and taking care of our own mental health through acts of self-care (list included).
Time to Read: 3 minutes
– Eight critical points to include in your reopening plan.
– Leadership, HR, Legal, Operations, Communications to determine an actionable plan.
– How to communicate the plan to your internal employees, customers, and vendors.
Time to read: 4 minutes
Back to Normal and the Workforce Summary:
– The discussion around taking work back into the office is happening. However, the way we use to work will look significantly different from the ever-so-trendy open workspace changing to a more closed off setup.
– Networking and business travel will resume, eventually, but will be closely assessed and monitored.
– Companies are still trying to generate leads and continue with business as usual while also working to be a compassionate partner and resource to their customers.
Time to Read: 16 minutes
– 16 vetted technologies to help automate your recruitment process.
– We’ve taken all the demos. Here is your comprehensive guide to their benefits and capabilities.
– How to set your team up for success with an optimized technology stack.
Time to read: 5 minutes
A Strong and Sustainable Workforce Summary:
– Sustainability is important for the environment as well as businesses and sets society up for success in the future.
– Profiles seamlessly moved its business remotely through prior sustainability efforts.
– How can you create a sustainable workforce to withstand future roadblocks?
It is with a heavy heart to report the passing of one of our consultants out in the field. David Hill passed away on March 26th, 2020. David was a light to all those he crossed paths with.
Time to Read: 5 minutes
Virtual Team Building Summary:
– Before COVID-19, remote work is touted as a preferred method of work with employees citing better productivity, loyalty, and more likely to refer potential employees. However, with staff not in office, how do business leaders keep the workforce engaged on a human level?
– Leadership and company culture is the foundation for building a strong remote staff and must be established and lived by.
– Virtual Happy Hours are the most widely practiced form of virtual team building, however, we touch a couple more ideas that will break up the workweek.
Time to read: 6 minutes
Business Planning for Alleged Second Wave of Coronavirus Summary:
– As the US Government starts to entertain the idea of re-opening, public health officials warn and hypothesize the second wave of coronavirus is in store.
– What can we compare and learn from the Flu Outbreak of 1918?
– Should public health predictions be true, now is the time for businesses to re-evaluate initial approaches in response to COVID-19 to be better positioned in the event of a second wave.
Time to read: 5 minutes
Furlough Defined Summary:
– Defining furlough, how it differs from a layoff, and what are employee expectations.
– Understanding employee rights during a furlough.
Time to read: 6 minutes
Hiring Regulations During COVID-19 Summary:
– Clarification on hiring regulations through the EEOC.
– Understand what employers can and cannot do when hiring during a pandemic as explained in the Pandemic Preparedness in the Workplace and Americans with Disabilities Act.
– What steps employers can take to keep their workforces safe and healthy – remote and on-site.
Time to read: 3 minutes
COVID-19 Tax Deadline Extension Summary:
– When are 2019 federal and state taxes due?
– Will this affect my tax refund?
– Should I wait to do my taxes?
Time to read: 5 minutes
Impact on Creative and Marketing Hiring During COVID-19
– Is now the time to job search, especially in the creative and marketing niche, despite news of massive layoffs and furloughs?
– In regards to marketing and creative technology jobs, the marketing discipline continues to see a steady flow of opportunity for job seekers.
– Consumer behavior has changed in the wake of COVID-19, which continues to keep CIO and CMO ears perked and focused on digital spending.
Time to Read: 2 minutes
– Staffing Industry Analyst released an assessment on April 6, 2020 on how COVID-19 will impact the workforce.
– The short term and peak of the coronavirus pandemic is estimated to be two to six months in which businesses and the workforce will be impacted.
– While specific industries will see demand through this pandemic it does not equate to increased investment as consumers are seeking cost savings and businesses need to reduce costs.
– How will industries fare in the recovery period? Can 2021 be business as normal?
CARES Act Summary
– Coronavirus Aid, Relief, and Economic Security (CARES) Act was passed on March 27, 2020.
– The CARES Act is not a stimulus but a relief. What is the difference?
– Allocation of the $2.2 trillion across individuals and businesses illustrated and explained.
Time to read: 5 minutes
Career Housekeeping to Lift Your Spirits Summary
– Combatting the uncertainty and negativity that comes with news of business closures, layoffs, and prolonged social distancing.
– Tips on how to use this time to update your materials and the effects of updating job search materials can have on your mental health, mood, and confidence.
Time to Read: 10 minutes
– 15 tips to share with your video conference attendees prior to your next virtual meeting.
– When to use video conferencing over instant messaging, emails, or phone calls.
– Tips to drive engagement without going over time.
– Follow-up best practices that hold accountability and hit deliverable deadlines.
Time to read: 8 minutes
COVID-19 Creative and Marketing Job Market Report Summary
– Are companies and HR personnel still moving forward with hiring plans?
– Are job seekers still searching for jobs?
– How will budget cuts and layoffs affect the market?
– How secure do employees feel in their current positions?
– What is expected in a universally remote work environment?
Time to Read: 2 minutes
Summary:
– The stimulus is broken into three phases. Here is a digestible explanation of each phase.
– Learn if you or your business will reap the benefits from the phase 3 $2T stimulus relief package.
Time to Read: 4 minutes
Maximizing Productivity and Accountability in Remote Staff:
– How to continue with business as usual for a seamless transition and success going 100% remote.
– Enlist the help of tools, such as chat and video services to keep staff connected with one another on projects and day-to-day communications.
– Top remote technology tools to look into as you get acclimated working from home.
Time to Read: 2 minutes
Summary:
– Internet deals and wifi promotions across Comcast, Spectrum, AT&T, Verizon, Sprint, and T-Mobile.
– These internet deals cover new and existing customers.
– Corporate america and school age kids are now home due to COVID-19 precautions. Bandwidth issues and internet speeds have slowed to a crawl. Inside we’ve compiled the best internet deals for your home wifi needs.
Time to read: 6 minutes
Summary of Creating Remote Work-Life Balance During COVID-19:
– Working from home is one, solid way to achieve work-life balance, but with that comes the trouble of deciphering when work ends and home begins.
– Tips for creating harmony with strictly enforced remote work and COVID-19 quarantine situations are explored as we focus on what we can control.
– Dedicated workspaces, rituals, time blocking, and more to ensure a healthy remote work-life balance.
Time to Read: 6 minutes
Summary:
– Job applications in creative and marketing are up 6% week over week.
– Industries which are thriving amid coronavirus include retail banking, delivery services, digital agencies, Ecommerce, healthcare, and senior living.
– Making it happen remotely. A spelled out plan from hiring solutions, interviewing, onboarding, training, and 3 months into the job.
Time to Read: 5 minutes
Summary of Recession-Proof Industries for Your Job Search
– Has COVID-19 started a global recession?
– Recessions are a general decline in economic activity. With that comes a domino effect on employment, spending, and business practices.
– While a recession is among us and businesses are remote due to the virus, candidates should still be job searching and looking for positions in recession-proof industries before the decline really takes hold and affects recruitment.
Time to Read: 3 minutes
Summary:
– Strategizing business plans amid COVID-19.
– COVID-19 Business challenges include 1/3 of staff unable to work.
– CIO’s and CMO’s embrace digital to take advantage of increased online traffic behavior.
– Businesses turn to teleworking. Virtual interviewing takes place as hiring continues.
Time to Read: 1 minute
Coronavirus has lead many US Employers to mandate work from home and no travel policies as a precautionary effort. Using the guidance from global health experts at this time has the best interest for all employees, customers, and partners. While many corporations have enforced these precautions already, it is highly encouraged to eliminate travel and conduct job interviews and meetings by the way of phone and video conferencing until further notice.
Despite the rise and desire for contract work, direct hire staffing continues to stay relevant. Learn why companies still favor permanent hiring solutions.
Earned by less than two percent of all staffing agencies in the U.S. and Canada, Profiles, a leading creative and marketing staffing agency, announced today that they have won Best of Staffing Client and Talent Awards for providing superior service to their clients and candidates.
Within this article we dive into where recruitment marketing is taking recruitment and the trends to implement for a successful candidate search.
If you’re looking to boost your company’s creative and digital services, it pays to invest in the right talent.
Time to read: 5 min. How to Add Headcount and Fill Digital Talent Gaps on Your Team As we kick off the new year, many business and marketing leaders are considering where to invest their budgets to ensure they can meet their 2020 business goals. Aside from technology and infrastructure investments, they must determine what…
We live in a world that is evolving daily, but the demand for creative professionals remains as strong as ever. Much of our world is becoming automated, however, nothing can come close to competing with human creatives and marketing professionals. Every industry needs visionaries to help their product or service stand out in a crowded…
Aside from proper grammar and stellar proofreading skills, there are many other qualities to look for in your next copywriter.
The power of employee referral programs is prevalent in benefits to the hiring process and the quality of hires. Here’s how you can reap the benefits and implement a stellar employee referral program.
For our August Spotlight Talent, we recognize Katie, Creative Copywriter in Plano, TX, for her exceptional work and recent conversion to full-time! Katie’s Job Search Katie Burkhart was fresh out of school in May 2018 and hit the ground running into her job search shortly thereafter, only to hear crickets from her submissions. Katie took…
Networking can be awkward, especially if attempting to network at a more casual event. Nobody wants to be the one person at the party constantly talking about work and trying to sell themselves. However, you never know who you might run into and/or what opportunities await.
This article was originally posted on 8/6/2019. Updates to the below infographic were made 1/31/2023. Congratulations! You got the job, and you’ve accepted the offer. Now what? Profiles is here with this handy checklist, laying out the Onboarding Process to ensure a smooth transition into your new position. Use the below infographic as your guide…
Time to read: 3 minutes
Crafting a Resignation Letter Summary:
– A resignation letter formally announces your departure to your superiors and helps you leave your position on a high note.
– Your resignation letter should be formatted with include an introduction, body, and a conclusion that discusses your transition plan.
– Working with a Profiles recruiter can help you move forward with ease in your career change.
Having an expiration date on your job might seems a little scary, but in this article, we show the pros outweigh the cons of taking a contract position.
There’s a simple formula that a bunch of companies use to calculate freelance and contract worker hourly rates.
How should you resign from your job when you know it is time to move on? There are good – and not so good – ways to resign. Use our checklist on how to quit a job and set yourself up to be ahead in your future.
Here’s a look at the millennial characteristics that are worthy of workplace recognition.
Whether your organization is growing or in need of improved content marketing, you might think about outsourcing copywriting needs to get the job done.
Meet your company goals without loading up your full-time employees by bringing on a couple of consultants or enlist a managed service.
From planning how to tackle the tough questions to preparing yourself inside and out, we’ve got you covered to make sure you can bring your A-game to the interviews.
Rather than spending time and money to bring on multiple contract workers, businesses are turning to creative and marketing managed services for their project needs.
New to the area or new to the industry? Here are a few top marketing jobs to look into that support the cost of living in Philadelphia.
When job searching in the nation’s capital, consider these top marketing jobs as top contenders to support the cost of living in Washington, D.C.
There are plenty of redeeming qualities associated with choosing contract work over becoming a full-time employee.
With one poor employee pick, hiring managers could be costing their companies a significant amount of money in expenses directly associated with a new hire, as well as indirect costs resulting from a bad fit possibly impeding production.
Planning search engine optimization strategies, writing and editing compelling content and analyzing metrics based around this content’s performance – just another day in the life of a content strategist.
If you believe your digital platforms could use some work, consider hiring a UX designer to join the team.
Less than 2 percent of all staffing agencies in the U.S. and Canada have earned the Best of Staffing Award for service excellence.
As more organizations have adopted web-based platforms, their demand for UX designers has risen dramatically across the nation.
Plenty of skills make up a strong user experience professional. In this blog, we dive into what to look for when recruiting UX designers.
Like interviews for most creative positions, portfolios are a key part of UX Design interviews, but there are other factors to consider as well. Things like a candidate’s passion for UX, their workflow and process, and personality are equally important.
Planning content calendars, creating cohesive copy and editing web content across the organization – just another day in the life of a web content manager.
Crafting high-quality content, managing website and blog copy and integrating search engine optimization into new and existing work – just another day in the life of a copywriter.
Creating seamless web navigation, testing user experience and expressing technical information in a simplified way – just another day in the life of a web designer.
As a designer, or hiring manager looking to hire one, you have a couple different avenues to look into when finding the best fit: visual design, graphic design or digital design. All are important, but each involves completely different skills.
Preparing instruction manuals, creating how-to guides and communicating complex, technical information in a simplified way – just another day in the life of a technical writer.
What does a marketing account manager do? Communicates with consumers, supervises staff and oversees the completion of projects from start to finish.
Here are four ways to improve your employee onboarding experience.
What does a UX designer do? Ensure our digital experiences are as intuitive and satisfying as we expect them to be.
As the mastermind behind digital solutions, a web project manager defines, develops and implements online projects.
Mixing together full-time, part-time and contract employees, a blended workforce business model resonates well with companies today.
Here’s how increasing diversity in the workplace can boost creativity and innovation at your company.
Here’s our best recruiting advice when it comes to social media etiquette for job seekers.
What does a web content manager do? Fill website pages with impactful words and engaging imagery.
Profiles welcomes Tammy Hink as its new Vice President, building up and leading the sales and recruitment teams to business and personal success. Tammy brings a strong ability to not only grow companies but grow people into the best professional they can be. Why Tammy Joined Profiles Tammy truly enjoys the opportunity to build relationships.…
If it’s time to refresh your office space, follow these four tips to inspire a creative work environment.
How can you manage potential conflict in the workplace between boomers and millennials? Encourage mutual respect and understanding.
What is a medical writer? A specialized copywriter who can write about anything related to science and health care in accurate, engaging ways.
What is employment branding? The key to attracting and retaining the most talented employees.
How do companies meet online transaction goals? With guidance from a talented ecommerce marketing manager.
Studied, presented, and written by Profiles Operations Manager, Jordan Posey Emotional intelligence (EQ) has become a hot topic for business leaders in the last year or so. In my five years of working at Profiles, I’ve heard our President & CEO, Joe Gambino, mention the term numerous times, making him way ahead of the curve…
Is employee training and development worth the investment? Absolutely.
Sir Richard Branson, the management visionary, has said: “My philosophy has always been, if you can put staff first, your customers second, and shareholders third, effectively, in the end, the shareholders do well, the customers do better, and your staff remains happy.” Branson has succeeded with this approach–and many other companies have realized the importance…
What is a brand manager? The marketing expert behind the brand image your company needs to engage customers.
Do you want to use a staffing agency to recruit new employees? Here’s how to convince your boss that it’s a good idea.
You may have heard that Millennials—who now are 53 million individuals in the workforce–are a difficult breed. Supposedly, Millennials have demanding expectations and are hard to manage and retain. Given the number of Millennials that you are likely to employ, you want to be as effective as possible when managing and retaining Millennials in the…
How do you hire a fabulous art director? Here’s what you need to look for.
How will your business encourage women in the workplace this year?
Millennials tend to be career-focused in college (50% of recent college graduates say they know exactly what they want to do at work) and yet, it now takes longer than ever for them to find jobs. Despite all the benefits of hiring Millennials, the average job search for unemployed college graduates now takes 27 weeks…
Are you looking to hire a graphic designer or hoping to find a job as one? Here’s what you need to know.
FEBRUARY 15, 2018 – Profiles, careerprofiles.com, a leading staffing agency in the creative and marketing industries announced today that they have won Inavero’s Best of Staffing® Client Award for providing superior service to their clients. Inavero’s Best of Staffing Client winners have proven to be industry leaders in service quality based entirely on ratings provided…
Profiles Business Development grows as it welcomes Joey Miller to the Baltimore Team. A strong background in sales and recruiting, Joey will work to nurture client relationships and grow Profiles book of business. Why Joey Miller Joined Profiles Joey came to Profiles in search of a challenge and welcomes the challenge the recruitment industry brings.…
Finding yourself stuck when it comes to performance review season? Pro tip: Try giving casual and frequent feedback instead.
Home to a variety of industries, the growing city of Richmond is full of opportunities, so it’s important your company stands out to potential candidates with a unique and visible company culture.
Are you focused on the right attributes in your search for the best marketing analyst in your area?
Profiles welcomes its newest Talent Acquisition Manager to the Baltimore Office, Rachel Coonan. Rachel comes to Profiles with two years of solid staffing experience in account and finance positions. Rachel Joined Profiles Because… “I joined Profiles because I’ve always had an interest in the marketing space,” Rachel shared. “I fell in love with recruiting right…
What makes an excellent marketing coordinator? One word: action.
Are you looking to hire a front end web developer or hoping to find a job as one? Here’s everything you need to know.
Can your business keep a long-distance relationship when hiring web designers?
Copywriter recruiters have the experience and knowledge to seek out the best content professionals for conveying your compelling ideas and services.
Do you know what matters most with analyst recruitment for your Philadelphia business? We do.
Centralized recruitment may not be the best idea for your company, for many reasons, such as costs, a lack of specialized knowledge and poor hiring decisions.
Is your company culture ready to shine for top talent in Baltimore?
Is it time your retail operation outsourced its digital marketing recruitment?
Profiles is happy to welcome Kerby Long to its Washington, DC office as part of the Direct Hire Division. Kerby comes to Profiles with strong experience in recruitment and sales, mainly within creative and IT roles. He joins Profiles as the Direct Hire Account Manager and is here to help talented, passionate candidates to excel…
Profiles welcomes Denece Dimarcantonio to its headquarters office in Baltimore, MD. Denece joins Profiles as the Office Manager and works to support each metro offices in all operational functions. Background and Contributing Strengths Denece comes to Profiles with 10 years of professional experience, backed by a Bachelors of Arts in Visual Communications and Design. She…
Are you wasting precious time asking the worst interview questions?
Tech companies and startups are turning the Keystone State into the Keystroke State with a boom in hiring tech talent.
It’s time we talk about the elephant in the room. On June 20, 2017, Google launched itself into the job search arena with Google for Jobs. Google for Jobs was created to ease the job search process. Google CEO, Sundar Pichai, recapped at the I/O Developer Conference in May that most U.S. employers now face talent…
Did you know that 48 hours following any conference or event is a climax of enriched thinking? Yes! Top Staffing Firms Gather Nationwide Inspiration, motivation, dedication, team spirit, enthusiasm – it’s all happening right now inside at Profiles. From all departments and locations of our business, six Profiles employees flew up to Boston, MA to…
Profiles is happy to announce its newest member to the team; David Greenlaw joins the company as the Washington, DC Branch Manager. With nine years of experience in sales, recruiting, and HR, David will spearhead the growth of the branch office to accommodate the demand for marketing and creative technology staffing services. David started his career…
Profiles welcomes Ed Willis to the team as its new Recruitment Manager. Ed will be responsible for driving recruitment effort in each of our markets while also being a hands-on contributor. Ed comes to Profiles with 15+ years of recruitment, as well as recruitment management experience with nearly 10 of those years in the creative…
Ecommerce jobs encompass marketing or creative technology skills. A profitable online business runs only with the best of the best in Ecommerce marketing talent.
Whether you have an influx of candidates or tumbleweeds blowing through your inbox, it’s never a bad idea to upgrade your recruitment and selection process to attract innovative talent.
Take note of what your recruitment strategy entails to learn what can be improved upon to ensure you are executing an efficient interview process.
How do you show off your skills and leave a lasting impression? A stellar online portfolio. There are a variety of top portfolio websites that offer the tools and features to cast your work in the best possible light.
Washington, DC, April 20, 2017 – Mid-Atlantic Marketing and Creative staffing agency, Profiles welcomes Roderick Cardenas to the Washington, DC branch as its newest Talent Acquisition Manager. Roderick holds over eight years of experience as a graphic / digital designer and nine years of high-level administrative experience, topping it off with a couple years of…
When a company embraces smarketing, it pulls together both the sales and marketing teams to create a singular, unified strategy to work to achieve the business’ goals.
One of the most important resume tips you’ll hear is to “quantify your results.” Tell your story through numbers to avoid having your resume fall through the cracks.
Baltimore, MD, March 16, 2017 – Profiles, a mid-Atlantic Marketing and Creative staffing agency, welcomes Katie Bankard as its newest Talent Acquisition Manager to the Baltimore office. Katie brings previous recruitment experience in a variety of sectors, including agency, corporate recruiting, government contracting, and startup. Katie thrives in fast-pace work environments and loves the feeling…
Marketing in the digital era is constantly changing – making digital marketing recruitment particularly challenging, especially in the Washington D.C., Maryland and Virginia region.
Seeking a new job or even a career change in 2017? Consider these career resolutions as your starting place in achieving your goals this year.
Important parts of candidate relationship management you should be following as you focus on hiring innovative talent.
Key web developer interview questions that will help guide even the most non-web developing hiring manager through the search for the perfect candidate.
Include these items to make for a successful annual kickoff meeting and rally your staff for the new year.
As a kick off to 2017, we want to share our reflections of 2016 recruitment strategy successes. The goal is to share what others in your space are engaging with in an effort to help with your approach in hiring technical positions this year. Utilize these top tech staffing articles to help formulate your 2017 recruitment…
Here are four of the contract staffing trends that were prominent in 2016.
As we look back on the year in review, here are three of the creative staffing trends that drove recruitment, and how that will continue into 2017.
It’s not too early to start thinking of your 2017 recruitment plans. Here are the top digital jobs in the creative, marketing, and tech space.
If only we got paid a nickel for every time a Hiring Manager, HR Manager, or Recruiter used the phrase, “hard to find candidates.” Quickly, one may process this phrase and think it is referencing the need for a high demand skill set with a low supply of qualified applicants. Possibly so, however, this particular hard-to-find…
Philadelphia, Pennsylvania. The city of brotherly love, cheesesteaks, and Rocky. However, did you know that Philadelphia is a booming market for analytics jobs? In the Philadelphia metro alone, there are over 5,200 analyst jobs available. With that, Philadelphia analytics recruiters peg big data analytics as one of the top digital marketing skills in Philadelphia, PA. The professional sector…
Mobile wallets are catching on, but these mobile payment trends could slip out of businesses’ reaches if they don’t address a few major concerns.
Baltimore, MD, November 10, 2016 – Marketing and creative staffing company, Profiles welcomes Alexandra Davey as its newest Talent Coordinator. Alexandra will work to support the Richmond branch office by sourcing candidates and aiding in overall branch growth. Alexandra comes to Profiles with prior sales experience in the Washington, DC area. She is ready to…
Consumer expectations for mobile banking apps are high thanks to UX/UI Designers, and it’s about time the banking and financial industry realize this.
Here’s why a conversion rate optimization specialist can be so impactful for your business.
Get the attention of hiring managers and recruiters staffing for digital marketing jobs in Washington, DC with these top skills.
Top talent acquisition metrics to effectively measure the efficiency of your acquisition strategies.
Your careers page is at the frontline of attracting top talent. Improve it with the following optimization tips.
Digital job hunting tips to get you noticed online! Did you know, LinkedIn profiles utilizing the ‘skills’ feature are 13 times more likely to be noticed? Did you know, hiring managers know if they want to hire you within the first 90 seconds of a video interview? Let’s break down the statistics of how hiring…
Build candidate relationships and rapport with candidate relationship management – through your HR department or through CRM software.
The Baltimore, MD coworking office space scene is vibrant. What are the benefits of this innovative business?
Conshohocken, PA, August, 11, 2016 – Profiles, Marketing and Creative staffing agency, onboards its newest Business Development Manager, Jim Casey, to the Philadelphia branch office. Coming to Profiles, Jim brings with him healthcare staffing experience. Jim is ready to take on the Philadelphia market and provide the best talent to Profiles clients. When asked why…
Maintaining review sites is an important marketing strategy in the digital age.
If only we got paid a nickel for every time a Hiring Manager, HR Manager, or Recruiter used the phrase, “hard to find candidates.” Quickly, one may process this phrase and think it is referencing the need for a high demand skill set with a low supply of qualified applicants. Possibly so, however, this particular hard-to-find…
Fight to the Top of the ATS with a Plain Text Resume Template With attention spans on the lower side and resumes being fed through Applicant Tracking Systems, candidates today need to pack more punch in less time and words. The best way to fight your way to the top of the resume database is…
Your job descriptions are the crux of your candidate search.
Whether your human resource management team is a team of one or 10, we salute you.
Check out the top digital marketing job skills in Philadelphia, PA for digital professionals in the area.
Start planning your next trip to one or all of these top digital conferences.
Don’t know where to start? Fear not, we have a list of expert tips for building a portfolio to impress.
With content marketing comes competition. Use this as your guide to stand out among the competition when starting a business blog.
As we transition into summer employers will be left with the question – how do i keep my workforce engaged during the warmer months?
Take these steps for hiring a new employee, and get your hiring process right the first time.
Knowing the kinds employee exit interview questions to ask will allow you to get the most out of the experience and gain insight into room for improvement.
How much will a web developer have to earn to accommodate the cost of living in Washington DC? And what web development jobs pay the most?
Expand your candidate pool with online job interviews, reaching passive candidates and reducing time to hire.
From bowling alleys at work to unlimited use of the company yacht to daily free meals – these unusual employee perks may seem outlandish, but they are successful.
Here are 5 surefire ways to motivate employees and increase productivity.
Great company culture begins with communicated success, a flexible work schedule, honest executives, and ample social opportunities.
Employers need strategies for engaging remote employees. Tips include using technology, holding social events and in-person meetings and recognizing achievements.
External recruiting introduces new ideas and skills, increases diversity, opens up a wide pool of candidates and attracts amazing talent.
Looking to fill digital marketing jobs or contract copywriting jobs? Take these interview tips for hiring managers to get really get to know your candidates.
Given the low levels of employee engagement nationwide, it has never been more important for a company to pay attention to and measure employee engagement.
Baltimore, MD, April 1, 2016 – Marketing and Technology staffing agency, Profiles, welcomes its next Talent Acquisition Manager to the Baltimore office, Chelsea Stumm. Chelsea joins Profiles with a variation of experience in client relations, marketing and sales. Prior to joining the Profiles team, Chelsea was in the health and wellness industry. With a passion…
Are you guilty of these top hiring mistakes?
It’s not always easy to find a graphic designer, but if you carefully review portfolios, set clear expectations, and work with a trusted staffing agency, you’ll be lined up for success.
Each year around the end of winter into spring, people head to Austin, TX for conferences and festivals in film, interactive media, and music: South by Southwest, SXSW. Profiles just returned from the SXSW Interactive 2016 conference. Speakers were a range of professions and industries, breathing a life of perspectives. Between the brisket, margaritas, and…
Take these steps to ensure a successful employee referral program.
Expert advice on how to choose between a variety of local staffing agencies to ensure your business is taking on the best candidates available. Use this cheat sheet.
Employers should constantly be focused on strengthening their employer value proposition to attract new talent and retain current staff.
Employee engagement leads to happier employees. Happier employees are most productive. More productive employees create a more successful business overall.
Selecting the right resource and maintaining open communication is key to using a staffing agency and can help boost your new hire ROI.
Adapt these talent acquisition trends to your recruitment process and attract top tier talent in 2016.
Begin your recruitment process with a solid employer branding strategy, and attract the right candidates to help grow your organization.
Washington, D.C., February 18, 2016 – Profiles, Marketing and Creative staffing agency, brings on Spencer Nelson to lead its direct-hire practice as the Director of Direct Hire Services. Spencer joins Profiles with more than 12 years of experience in the recruitment field, successfully leading internal recruitment departments and direct-hire service lines for regional, national and…
The demand for UX Designers and Mobile Developers continues to rise.
Conshohocken, PA; February, 16, 2016 – Marketing and Creative staffing agency, Profiles, welcomes its newest Talent Acquisition Manager, Paige Pansky. Paige sits as a Recruiter in the Philadelphia metro branch office. She comes to Profiles with three years of experience in Marketing as a Marketing Assistant and two years of experience as a Corporate Recruiter. With her…
SEO and SEM skills continue to rise as an in-demand skill in digital marketing jobs.
69% of candidates will decline an offer if the company has a bad reputation.
Washington, D.C.; January 25, 2016 – Profiles, Marketing and Creative staffing agency, brings on John Saia into its Washington, D.C. office as the newest Branch Manager. John joins Profiles with more than 10 years of experience in sales and four years of experience within the staffing industry. “I joined Profiles with the excitement of joining…
Apply these recruitment strategies for attracting and retaining talent.
Do you think you have tried-and-true methods for recruiting passive candidates in today’s modern work habits? Check out this effective list and see how your ways measure up.
Pay attention to your company culture, salary and benefits, and more to offer the best perks to your staff and improve your employee retention rates.
Importance of Developing a Personal Brand So why is personal branding so important? Your personal brand is how you market yourself. Developing a strong personal brand can yield advantages, such as industry recognition and job opportunities. Creating your personal brand allows you to stand out from the pack. The things you say, the things you…
If you asked Elizabeth J. where she would be at this point in her career a year ago, she would have never guessed it would be working for a remarkable company and genuine happiness for her position…all with the help of Profiles. Elizabeth currently works as a contractor at one of Profiles’ coveted clients in the global…
The importance and success of social recruiting strategies lie within your company’s presentation and reputation online.
Utilizing effective sourcing strategies for recruiters will build up your talent pool and create concreate candidate relationships.
Stay up to date with digital marketing vernacular to rock your digital marketing recruitment.
Time to Read: 4 mins
Benefits of Being a Contractor Summary:
– Contract positions are more popular now than ever as the workforce has shifted even further into a remote space following the onset of COVID-19.
– Both employers and employees reap many benefits through contract work.
– Benefits of Being a Contractor Infographic
Learn from the best. Run your talent acquisition strategy like a Fortune 500 brand.
People are going mobile to diagnose health conditions, search for restaurants and do online banking. So why find copywriting jobs through mobile job search?
LinkedIn is the number one professional social network, however, through social recruiting, recruiters have even more opportunities to seek out the perfect candidate.
Consider these ways to help your resume stand out in the pile for communications jobs.
So what is the secret to getting up that ladder as quickly as possible in digital marketing jobs? Follow these tips.
Baltimore, MD; September, 11, 2015 – Profiles, Marketing and Creative staffing agency, welcomes its newest Talent Acquisition Manager, Claire Cederholm, to the Baltimore office. Claire joins Profiles with two years of experience in IT, in addition to four years of administrative experience. With this experience, Claire is comfortable and knowledgeable of the roles and hierarchies…
Set aside time for personal growth and stay on top of industry updates to really achieve great career advancement.
A viral marketing campaign is a sign of success, but it can be difficult to achieve. Here is how you can create one yourself.
Read about some of the most creative marketing campaigns, including ones from an animal shelter, a popular liquor brand, and more.
Is your marketing resume up to par? If you have these skills in digital marketing, SEO, or Google Analytics, make a note of it on your resume.
Content writer, SEO writer, or copywriting jobs each come with their own set of responsibilities. Here is a breakdown of those duties.
Review some of the most commonly asked questions regarding mobile marketing to be sure you are including it properly in your strategy.
You have content marketing questions, and we have answers. Here’s how to measure ROI, decide on the frequency of production, and more.
Baltimore; July 30, 2015 – Profiles, Marketing and Creative Tech Staffing agency in the Mid-Atlantic, welcomes Bart Wagner as its newest Talent Acquisition Manager to the Baltimore branch office. Bart joins Profiles with five years of experience in sales and recruiting. “I joined Profiles because of the opportunity for personal growth, as well as the…
Professionals in PPC jobs know PPC plays a role in growing online traffic and increasing conversion rates, but do they know just how powerful it really is?
Look for these skills and materials in your graphic designer candidates, or get help from a creative staffing agency.
*This post and infographic were updated on 08/12/2022. Time to Read: 6 mins Writing an Engaging and Optimized Job Description Summary: A well-written job description is the first step to attracting quality candidates. Detailed information on ideal formatting and optimization techniques. How you can utilize keywords to rank higher in job search results. Overview of…
Add video marketing to our repertoire! After months of scheduling, brainstorming, meeting, story boarding, and preparation, Profiles took on its last facet of marketing and completed its first ever video shoot. Client participants and the Baltimore staff spent the day in our Washington DC office to join in on the video marketing project. We enlisted the…
Historical optimization is essentially repurposing old blog content. Make sure to include this strategy in your marketing plan.
As 2015 approaches its halfway point, there is so much great news to enjoy! At 17 years old, Profiles is still young, but also a very seasoned leader in Tailoring Talent and Curating Careers. Corporate America has demonstrated its need for Profiles’ expertise in Marketing, Creative, and Information Technology, as well as our ability to deliver candidates…
Follow best practices for LinkedIn optimization. By adding a photo, joining groups, and listing your skills, you can appear in more search results.
Marketing professionals will be affected by Panda’s coming update, and as a result it is important to brush up on the fundamentals of SEO.
Behind many of the top companies in Philadelphia are talented employees who continuously craft innovative ideas and see them through to completion. What is their secret? The answer is simple: stealth recruitment efforts with ninja-like reflexes.
When working in digital marketing jobs, you must be flexible and stay up to date with the latest industry news – but that is not all. There are many technical and functional skills that are beneficial, as well. Here are the digital marketing skills you need to be successful and stand out from the competition.
Richmond, VA; May 29, 2015 – Profiles, Marketing, Tech, and Creative staffing agency, welcomes Hunter Boykin as the newest Business Development Manager in the Richmond, VA location. Hunter comes to Profiles with a Bachelor’s degree in Marketing and five years of experience in the staffing industry on both the recruiting and sales sides. Hunter began…
Conshohocken, PA; May 27, 2015 – Profiles, Marketing and creative staffing agency, names Donna Zimet as its Philadelphia metro Branch Manager. Coming to Profiles, Donna brings a combination of experience in marketing, business development and staffing to the table. Donna shares why she joined Profiles, “I joined Profiles for two main reasons. I feel that Profiles’ leadership…
Baltimore, MD; May 22, 2015 – Marketing and creative staffing agency, Profiles, has brought on Ali Dougherty as its new Talent Acquisition Manager in the Baltimore, MD office. As a Talent Acquisition Manager, Ali comes to Profiles with more than six years of experience in marketing. Before Profiles, Ali was an Assistant Account Executive for…
Some brands are responding to the demand for responsive design and personalized content with unique site redesigns that include different kinds of customization.
When you’re at work as much as you are, your desk is your space, your home away from home. Accompanying you may be pictures, a quote calendar, or a mason jar full of jelly beans. Hey! Whatever makes you comfortable, right? Show us what’s on your desk. What do you look at that keeps those juices…
Email marketing remains an effective source of engagement. Here’s what you need to incorporate in your campaigns to ensure that they’re compelling.
It’s important to give your career change the consideration it deserves.
April 10, 2015 – WASHINGTON, DC – Profiles Placement Services (Profiles), a professional staffing agency that specializes in the Creative, Marketing, and Interactive industries has relocated its Washington, DC office. The new location is just one block north of the White House, at 1600 K Street, Suite 850, and conveniently accessible from the Farragut West,…
The world of SEO is constantly evolving, and you need to make sure you’re on top of the most recent changes.
Although there’s no exact recipe for devising a great idea, there are two effective practices that can help those in a rut find inspiration and produce compelling work without missing a deadline.
As more technology is adopted by the public, there are many more avenues for marketers to reach their audience.
From HTML to CSS to UX, a web designer must possess these skills to be successful in his or her field.
The visual components of your website direct reflect how users view your brand. Make sure you’re staying on top of industry trends.
Contract-to-hire employment allows managers to quickly fill a need while lowering the risk of hiring the wrong candidate.
While two weeks is the standard amount of notice, it might not seem like enough time to transfer knowledge and work out a coverage plan. Here’s how to optimize their final days.
As technology changes, so does the channel through which marketers reach consumers.
Philadelphia may be known for its cheesesteaks and prominent arts and culture scene, but it’s also home to some of the top brands in the country.
Follow this guide to identifying the need and filling the position either on your own or with the help of a staffing agency.
Whether you’re searching for the right employee to replace stellar talent or you’re opening up a new position entirely, there’s a lot of work involved on your end to ensure you’re making the right decision.
In addition to a natural ability to design a creative piece that accomplishes the goals of a client, a web design professional must also have experience and credibility to perform the assignment.
Even the most skilled professionals can feel overwhelmed upon receiving news of a major project in the works.
There are many terms you need to know if you’re in a Marketing Account manager or Web Project Manager role and collaborating with UX professionals.
Your company’s culture plays a major role in the type of candidate you attract.
Seek out the following certificates to stay educated and further establish your credentials.
Expanding your team and improving your hiring techniques should be high on your list of professional resolutions for the New Year. With the booming economy and evolving job titles and requirements, job seekers have more opportunities than ever – making it increasingly important to assess your hiring and retention strategies. Consider the following points when…
There’s a lot that goes into preparing for a new hire so he or she feels comfortable and excited to get started. Here’s what you’ll need to do to ensure a smooth onboarding process.
The right marketing recruiter can help, but only if you keep communication open with him or her.
Behind every successful project is a project manager with effective strategies, great communication skills, and a strict timeline.
Follow these tips for establishing your creative status both online and offline.
With the right job description, you’re likely to get a solid group of candidates that are ideal for your opening.
Front-end developers work with web strategists, project managers, graphic designers, and back end developers to create a highly functioning, aesthetically pleasing website for users and clients.
Even if you’re not actively looking for a job, there are still steps you should be taking to market yourself.
Turn to the following blogs for high-quality content addressing new ideas that even the top marketing firms are just beginning to learn.
Reaching people through social media is an effective way of introducing your product or service to customers and maintaining brand loyalty.
Here’s a quick glossary of the most important terms you need to learn to be a successful web or graphic designer.
With so many recruiters using Applicant Tracking Systems today, it’s unlikely that your resume will be seen under traditional circumstances if it doesn’t make it past the technological barrier.
Here’s how to get started on those days that you just can’t seem to focus.
When someone makes a purchase based off another’s recommendation, they’re engaging in influencer marketing, whether they know it or not.
The brevity of the content in a PPC ad is what makes it even more challenging to decide what to highlight.
It’s not as easy as it once was to get your content seen on Facebook.
While you may know that those who work in SEO use a lot of abbreviations and spend most of their days using seemingly complicated Google tools, these functions only scratch the surface of their work.
October is National Cyber Security Month, and while you’re probably already aware of the beauties and dangers of the Internet, you might not know just how important it is to closely monitor what you put online.
Here’s how to stand out as an entry-level marketer to earn respect and advance as quickly as possible.
Regardless of your reason for leaving your job, quitting is never easy.
Use this guide as a reference the next time you hear a strange business term that you need to define.
There are certain strategies to try when experiencing a roadblock in your hunt for your next career.
Philadelphia, PA; Oct. 9, 2014 – Digital recruitment agency, Profiles, names Alyssa McCarthy as its new Talent Acquisition Manager for its Conshohocken, PA branch. With this new role Alyssa will provide digital recruitment and account management support. Her background in market research, communications, and journalism bodes well with recruiting talent within the Creative, Marketing and Interactive…
It can be easy for those in creative careers to fall into a monotonous pattern.
Here’s how to formulate an answer that will give your interviewer enough information without damaging your reputation as an employee.
If you lead a team of young professionals, you’re not alone. In the U.S., there are 77 million millennials born between 1981 and 1999. This millennial persona makes up a portion of Generation Y, which is described as those born between 1977 and 1995. You may have recruited these professionals on your own or through a…
While many website design best practices should be followed across the board, there are certain considerations those in Internet marketing jobs need to make when creating a site for ecommerce.
Here’s how to start using inbound marketing to make customers come to you.
While those in online marketing jobs may have already adopted some effective mobile strategies, there’s still a great deal of information you need to grasp so you can truly master your mobile market.
You’ve read the books, researched articles online, and possibly even taken courses that teach you how to be the best manager you can be for your team. However, you may also want to take lessons from those who have proven that they’re capable of guiding a business to greatness.
Design your content calendar with these tips in mind.
Hiring a contract employee can be an effective way of quickly filling an opening on your team to keep a project running smoothly. However, employers can hit roadblocks in the contract staffing process when they spend too much time vetting contract hires. An overly extensive hiring process could discourage great potential employees who are actively interviewing…
Good copywriting is essential to brand marketing, as it allows you to effectively communicate with your audience and reinforce your brand.
There are ways to reduce the burden of a meeting for both you and your employees so you can make the most of your time together.
Sometimes, the best way to expand your career is by attending an educational event. Read up on the following top events and decide what’s most relevant to you in furthering your digital marketing career.
When it comes to a question of how to retain your top employees, it’s important to stick to the golden rule of treating them how you would like to be treated.
Content managers need mobile-friendly tools that allow them to source, research and share on the go. Here are some of the best apps that help with every step of the process.
Baltimore, MD; Sept. 2, 2014—Profiles, a digital recruitment agency, names John Hayes as its new Vice President, Regional Director. John joins Profiles with 16+ years of experience in recruitment, staffing, and sales management. He has worked for SM Consulting Inc, SAIC, Spyros Consulting, and The Judge Group; his most recent position of two years as…
Take advantage of these free resources so you have an edge on your competition and land your dream job.
Inspiring creativity requires certain managerial skills that they may not teach you in business school. Here’s how to position your feedback when communicating with those in creative jobs.
The trick to making sure you only bring in superstar marketing interns lies heavily on your recruitment methods.
For UX designers, explaining their job to someone who’s not familiar with the different types of web design jobs can be challenging. Here’s how to break it down for those outside of the industry.
There are certain components to add to your landing pages to make them perform better. Adopt some of these strategies to increase a person’s chances of converting.
To fit the ever-changing world of marketing, eccentric job titles are emerging for certain professionals.
Whether they’ve been overused or they have a history of holding a specific connotation, these are some fonts that most designers can agree need to disappear.
While this technological battle truly affects everyone who uses the Internet, digital marketing agencies can be caught directly in the cross fire between the Federal Communications Commission and Internet service providers.
As a copywriter, you know how important a headline is to a story. Here’s how to create a title that pulls them in and keeps them from leaving your page.
As a company’s digital marketing director, you may be thinking Pinterest marketing seem like a simple way to expand your strategy. However, there is more to the social media site than uploading and sharing pretty pictures.
There are new tools that have emerged in the world of social media that are going to change the way you work for the better. Master a few of them to help with your everyday tasks, advancing your career and giving you the edge you need at top marketing firms.
Conshohocken, PA; July 22, 2014 – Profiles, a national digital recruitment firm, has named Molly McHugh as its new Business Development Manager. Mrs. McHugh, who was previously a Business Development Representative for an IT product line in Central and South Jersey for Kelly Services, will now work directly with outside hiring management to consult…
Your chances of using video to interview for a job are growing. Follow these tips to win over your recruiter, even when you’re miles apart.
The success or failure of a project depends heavily on the quality and competence of a team’s manager. Make sure you embody these qualities if you see project management in your future.
The National demand for college graduates with skill sets in digital technology and business continues to rise. Thanks to the University of California San Diego for publishing their sixth edition of “Hot Careers for College Grads and Returning Students.” Five out of ten of these in demand careers are in the Marketing, Digital, and Technology…
Philadelphia, PA; June 24, 2014 – Profiles, digital recruitment agency, has named Alan Mars as its new Business Development Manager. Alan shares, “I joined the Profiles team because of the tremendous opportunity for growth in the Creative, Digital and Interactive markets that Profiles operates within. Combining that with a friendly environment and team members…
Washington, DC; May 27, 2014 – Profiles, digital recruitment agency, has named Andrew Bruning as its new Business Development Manager. Mr. Bruning, brings past experience in small business consulting where he honed his client management and relationship building skills. Well acquainted with the digital space, Andy previously held a number of positions in the Marketing…
Creative job seekers can expect some tough competition.
A marketer’s job is colorful, to say the least.
HR representatives may find increasing demand for tech jobs within their operations – a growing need that their employers could be resistant to fill.
Interview etiquette is drilled into the minds of job seekers years before they even begin searching for employment.
The traditional way to market an upcoming movie is through television ads, billboards and printed ads. However, a shift has begun within the industry as more companies realize the importance of a digital marketing director.
Forbes reported that big data isn’t just for corporations with billions of dollars in annual revenue. There’s increasingly a place for the practice in small businesses.
You probably can list a few of your best qualities on the fly, but are they the ones needed to land a job?
Throughout your professional career, there may come a time when you find that your job is just not doing it for you anymore.
It’s not enough anymore to simply have a profile on LinkedIn – your profile really needs to shine in order to fulfill its purpose of connecting you with like-minded individuals and presenting you new, exciting job opportunities.
Where does the search for a new hire begin? One might argue with the outreach effort. However, there is a significant amount of work that must go into the process before you even post about an open position.
It’s important to know how to work with all of the operating systems and be capable of upgrading your skills as devices become more advanced.
Now that the Affordable Care Act has gone into effect, you may be able to see the ripple effect of the law from the way it has sparked changes in businesses’ hiring practices. So-called “Obamacare” has mandated that companies with more than 50 full-time employees offer their staff members affordable health care options, or else…
If you hire efficiently and effectively, you can see higher profits, lower rate of turnover and increased revenue growth. However, the trick is balancing the two parts so you don’t waste time on sub-par hires.
Your business card is often the only thing people have to remember you by after meeting you, whether it’s at a networking event or a coincidental bump on the street. With that in mind, it makes sense to devote time and energy into designing cards that will leave the best possible impression.
While it can be challenging to stand out from a pool of candidates who have almost identical credentials in terms of degrees and experience, there are certain ways in which you can make your first job hunt as easy as humanly possible.
Businesses should direct their attention to milliennials, a group of applicants who may be the answer to their tech-dependent marketing departments’ prayers.
Whenever applicants manage to prove themselves worthy and persuade recruiters to request an interview, they need to capitalize on the chance to strut their stuff and bring their A-game to these in-person discussions.
While there is no method to tell what HR reps will throw your way, there are some strategies that you could employ to make sure you are on your A-game when bypassing these scenarios.
Writing a strong cover letter has always been a concern for job-seekers. With the digitization of networking and employment applications, not to mention the invasion of email, the stakes are now higher than ever – and most people are confused as to where the cover letter fits in to the recipe.
Within the world of business, it’s all about who you know.
You may not realize it, but the way you communicate in emails is much more important than you think.
If you avoid a number of common faux pas, you could make your modern resume a masterpiece that would have all kinds of recruiters knocking on your door.
In the age of LinkedIn, About.Me, and the raging “you are your network” mentality that abounds when it comes to landing your next gig, traditional resumes aren’t going to cut it.
In an age when big data and online media platforms dominate marketing strategies, the discussion surrounding the relationship between the chief marketing officer and chief information officer continues to grow.
Are You a Good Client? Having an in-house Digital Marketing Manager or Project Management job you are a client in some form. Aren’t you? You outsource to an agency or freelancer; you delegate; you signed contracts binding a vendor relationship. You have a tough gig as the hub to all the resources around you. As…
I’ve been in IT and Digital Recruiting for almost 20 years and for as long as I can remember–at least once a month–one of my friends asks me at a party: can you help me with my resume? Or, more frequently: I have a friend who is looking for a job—can you help them with…
Even if you’re amazing in pretty much every way, you’re bound to make mistakes at some point in time, including during your job search.
If you’ve been tasked with recruiting the next great batch of employees that your company has ever seen, your first instincts might be to load up the corporate website with all manner of career ads, job postings and little links where visitors can drop off their modern resumes. While this tactic might be the way…
Back in the day – you know, when your grandparents would walk 17 miles in a blizzard or fire just to get to school – job interviews were a one-way street. That has all changed. In today’s world of progressive people, potential employers no longer have candidates sit there so that they can be subjected…
Developing recruitment strategies doesn’t necessarily mean that you need to promise high salaries and make other promises you can’t keep. In fact, rather than focusing on compensation, it might benefit you more to turn your attention to the aspects of the job that make people want to come to work. For instance, ask yourself if employees…
Before the Internet phenomenon, allowing employers to connect virtually with their staff, companies that needed to inflate their numbers were restricted to the people who applied locally or were willing to commute. In the rare occasion that someone voluntarily relocated, businesses might have been able to lure hard workers into town from afar, but in…
If you’re having trouble connecting with the right people, you might not be using the appropriate tools for the job. The same way a contractor wouldn’t approach a building project with a toolbox full of pool noodles instead of the hammers and wrenches that will put a house together, you’ll be hard-pressed to do a…
Over the years, job searching has transformed from a cold, overall person-to-person process, to a warm, mostly convenient, technological experience. In the past, the ambitious would wait for the Sunday paper, scan the jobs of the week, re-craft their resume and cover letter (sent via snail mail), reach out to their network in hopes of…
One of the most popular pieces of employment advice that recruiting professionals seem to be giving job seekers is to reach out to professionals and potential employers via Internet channels so that they can make valuable industry connections. That being said, if you’ve seen a recent story of a LinkedIn networking initiative gone awry…
No matter what consumers like doing, businesses appear to take a hint and adjust their operations so they can accommodate the general public. While you may think this habit only applies to portions of their organizations that are more directly linked to people’s personal tastes, such as product development and marketing, the unlikely field of…
As a recruiter the last thing you would expect me to say is, “Don’t cancel your interview.” Whenever I have a candidate in final stages of an interview process I always commit them to saying that they will cease all search activities, cancel all upcoming interviews and conversations when an offer is extended. In my…
Over the course of your job search, you may begin to think that you’re on a carnival ride, thanks to all the ups and downs you’re feeling in terms of anxiety. While heading into an interview may be one of the most stressful tasks ahead of you when it comes to trying to land a…
In our business, so much hinges on good timing when trying to match a candidate to an available position. In general, all of the components that go into good timing are variables that we have little to no control over. However, you can control your activity level and increase your level of yourself involved. I…
If you’re putting in long hours trying to find a job with a creative employment agency, then you should prioritize the places in which you’re carrying out your job search so that you can exert your precious energy only where it counts. In all likelihood, the most innovative companies are going to be focusing their…
As you look for another job that you can add to your already impressive modern resume, you want to make sure that it’s a position you’re more than willing to tell to just about anyone. If you end up taking a post that you dislike or are just not proud of, then that may not…
When you were a kid, there were things that you had to do even though you didn’t want to, like clean your room or plate of broccoli. Now that you are an adult, that can still be the case, especially when it comes to trying to score some sort of work. Over the course of…
So you have a flood of applicants who are blowing up your inbox – bravo. The thing is that even though you may have a whole slew of candidates from which you can select, you don’t necessarily have the talent that you want. Because of this, it isn’t enough to recruit just anybody, but rather…
Every time news of some revolutionary advancement made in the digital marketing world gets out, creative employment agency representatives everywhere may experience a bittersweet feeling. On one hand, corporate marketing teams could have access to incredible new tools that increase their ability to reach consumers around the globe and entice these people to buy their…
Year in and year out, you may be in the mood for a little bit of change. While some people may be keen on the idea of getting an edgy haircut or taking up a thrilling hobby like competitive dog grooming, you could be looking to switch things up in a more significant manner by…
When a new year comes so does new advancements in the Marketing, Web, IT, and Digital spaces. I want to outline 3 major social media marketing trends that will positively affect social media strategies this year. The relevancies of these trends have been building since late 2013 and soon these trends will become increasingly more…
If you are on a mission to land some sort of swanky position with a creative employment agency, then you know that you are going to have to bring your innovation A-game. As so many young, hip professionals battle it out for select spots with promisingly progressive firms, job seekers have to invest more than…
As Internet-based interaction increasingly becomes a day-to-day norm, the realm of social skills as we know it is changing dramatically. Web-based social spaces seem to be taking over the bulk of our communications, including those occurring on the professional level. Even though recruiters may be tempted to get their hands on candidate’s modern resumes using…
It’s simple enough to understand why branding is important. This marketing strategy and overall goal for a company is the foundation for building a strong relationship with customers and gaining the attention of future clients. However, unlike in the past, the message about what a company stands for can’t just be shouted from the rooftop…
Before you put in your notice so you can find a new job, there are a number of factors to consider to guarantee you don’t end up back in your parents’ basement.
Marketing using Twitter is one of the best and easiest ways a company can quickly and effectively reach their market. But it’s not enough for marketing gurus to become complacent using the service – with the social media website’s upcoming IPO, they’re aiming to shake up their business practices.
Creating an effective marketing strategy takes more than throwing content on a website or creating a banner ad.
As any seasoned job seeker knows, the odds of securing some sort of employment seem to never stand still – and the stakes just became more interesting with a growing trend toward contracted work.
If you think back long and hard about all of the recruitment methods used in the past to pin down the talented employees that your company has needed, you will probably realize just how far your tactics have come.
As any creative job agency would know, the distribution of power among generations has recently begun to shift, bringing a younger crowd to the average office.
Is landing the job of your dreams on your list of New Year’s resolutions? By employing some innovative strategies, you can cross this item off your list pronto.
If there is one thing that a contemporary job seeker extraordinaire has to master, it’s the ability to network and form all sorts of business connections on which they can depend.
Is one of your New Year’s resolutions to swap out your old, boring job for one in a more creative field?
If your company is in one of the most innovative, up and coming fields, then you are probably going to be experiencing some expansion – and quickly, for that matter.
Over the course of the past year, creative companies have rapidly started resorting to unique methods so that they can find the right candidates to fill any innovative employment vacancies that they may have had.
Everyone knows that social media plays a key part in a business’ branding strategy. The modern world has made this communication medium stand out unlike any other form developed in the last century thanks to the proliferation of internet-connected devices, accessibility and cultural significance.
Are you sure that you’re looking at an advertisement? Or is it a blog or news article? In the evolving world of marketing and advertising, businesses are trying to gain the attention of ad-weary consumers in new ways. One of the more popular strategies is native advertising.
The new year is right around the corner, which means marketing staffing agencies are going to be revisiting qualification rubrics to determine which candidates have the right skills and experiences for in-demand positions.
As previously mentioned, decision making is often impacted a number of factors. As a result, marketing professionals, especially those vouched for by a creative staffing agency, must be wary of the slightest detail when creating campaigns to better ensure their success.
While many people are focused on increasing the number of people who are visiting your website, you may want to consider instead working to multiply the number of sales resulting from the people who are already wandering onto your site.
Marketers looking for the best ways to communicate with their intended audience will often try a host of different channels before settling on a few to act as cornerstones to the campaign. While most brands have Facebook pages, Twitter accounts and a website, there has been slower adoption of Tumblr.
We are coming to the end of the year and as we all do, we look back. Did I reach my goals? Am I happy with what I achieved? Did I make an impact? What did I learn? Looking back at a year of work can do wonders in setting goals and aspirations for the…
When it comes to company marketing, there’s no better do-or-die aspect of a company’s design than its website. Meant to be a potential customer’s portal to the company’s branding, business and information, a poorly-designed site can sink companies’ chances or build their reputation before they even directly make contact with clients.
Graphic designers are highly sought after for their ability to create visually stimulating images. Most graphic designers are employed with specialized design service agencies like publishing, advertising, public relations and other related fields.
The right combination of content can help create a dedicated following for a business. It takes more than just a great product or service to succeed in the marketplace. Smart marketers understand that the best way to drive engagement isn’t through delivering high-quality content in the progressive, digital age.
I recently attended, RecruitBaltimore, a local recruitment event. There, close to 200 Staffing and Recruitment professionals came together to share industry best practices, connect with colleagues, and spend some time perfecting their craft. One of the session presenters, Matthew Gilbert, National Creative Director at Bayard Advertising, spoke of “aligning your corporate and recruitment brand to…
Despite critics claiming that content marketing is a flash in the pan strategy, it seems to have staying power – at least so far. Content marketing is on the rise, and businesses are realizing that content is an integral park of a marketing strategy.
Companies today are investing more and more into content marketing – after all, this is the new hot topic in the industry. As a trending marketing strategy, the increase in business is giving content marketers a reason to cheer and a reason to look over their shoulders.
A marketer has a wide range of tools available to best highlight the positives of a company, service or product.
In the competitive game between Yahoo and Google there has been a change in status. For the first time ever since May 2011, Yahoo’s network of websites has had more unique monthly visitors in July 2013 than Google’s, according to recent data from comScore.
A business can’t always control what is being said about them online. However, marketers outfitted with the right skills and experience are better able to manage the breadth and depth of information out there to proactively take control of a company’s reputation.
Your boss is getting on your nerves. The company you work for is talking about layoffs (again). Your interest in your current job is gone and it is time for a change. Whatever your reason, you want to change the name of the company on your on pay check. So, what next? Here are four…
Email is a key piece of the inbound marketing pie for most agencies. The strategic delivery of content, links and offers to current or potential customers is what drives the success of this proven platform.
The holiday shopping season is just around the corner and marketers should have their strategies set for deployment in the next couple of weeks. However, there’s always room for last-minute improvements and if marketers haven’t accurately used all the available data to them, there’s always a chance that a campaign can get a boost before Christmas is upon us.
The first question I’m always asked as a recruiter is, “Can you take a look at my resume?” Over the years I have noticed the same mistakes repeated over and over. Below are a few examples of the most common mistakes. Resume length – It’s OK to have a two page resume. I hate it…
As professional communicators, we understand that the right message on the right platform can have a significant impact. However, sometimes we are our own worst enemies and fail to market ourselves appropriately. To attract the attentions of staffing agencies in Baltimore, MD, it’s important to highlight your skills and optimize a LinkedIn profile.
We all know that the age of social is firmly entrenched in marketing campaigns.
The Profiles’ recruitment team recently had an offsite training summit where we each picked a topic to present to our colleagues. It was a chance for us to get out of the office and learn from one another. Topics included direct recruitment strategies, managing client communication, Drupal and PHP development and how to best interview…
Marketers looking to boost the success of email marketing campaigns need to understand how people are reading their messages. With the proliferation of mobile technology and network access, people are checking their emails on their way to work, while doing errands – essentially throughout the day.
As online marketing continues to progress throughout the industry, quickly trumping consumer demand for print-based products, online presence and brand buildup remain two of the most important aspects for current marketers. However, aligning such aspects with the correct channels to better approach customers where they want to see ads is just as important. Threading the…
Plenty of creative professionals keep outbound marketing strategies listed on their modern resume, despite many individuals doubting the effectiveness of this strategy. There has been speculation in the marketing and advertising industries trying to determine whether this is the end for outbound marketing.
Businesses across a wide array of industries are flocking to video content marketing. The adoption of new online platforms is growing and marketers are taking advantage of this by focusing on creating sharable videos. Video content diversifies an advertising strategy and can be placed in a wide range of networks to get the greatest views.
The content marketing business continues to evolve almost daily, with marketers and advertisers innovating and experimenting with the process nonstop.
By now we all know about the power of #hashtags. Twitter, Instagram and now even Facebook use the powerful little tool to track trends and organize content.
We all want to be the best, right? Well how do we get there? Here are five helpful tips that will help you to grow and be successful within your company. Be on Time: Do not expect to make a positive impression on your boss if you are showing up late or leaving early every…
Businesses in need of a new creative professional, whether a content writer, copywriter or marketing manager, may be leery of trusting an unknown person with the brand.
Depending on who you are talking to in the marketing industry, bounce back rates are extremely important. Many digital marketing professionals believe bounce back rates to be arguably the most important metric in content analysis. Yet, so many people, business owners, marketers, website developers, don’t understand what this metric is really measuring.
Marketing professionals who are charged with the responsibility of creating and sharing content must have a range of tools at their disposal
The proliferation of smartphone technology is not only changing how often we are connected to the internet and the world at large, but also how we are viewing media.
Are Facebook ads worth the cost? Some advertisers think so. While there is still plenty of debate about whether paying for ad space on Facebook is worth the cost, the social media network isn’t hesitating to push the boundaries as a leader in social marketing blending with traditional tactics.
Inbound marketing strategies are constantly under development for many brands, which is why it’s important for creative professional to remain aware of the latest trends in consumer behavior.
It’s no surprise that talented workers in the market are being poached from companies and are the true commodity most businesses are willing to pay well for.
Marketers who are looking to make a greater connection to customers may want to consider diversifying the types of content they provide current and potential brand followers. Two of the current growing trends in marketing content is video and podcasts.
Are you Listening to your Employees? When reviewing your balance sheet and looking at the financial status of your company, are you taking into account your most precious and valuable asset, your employees? Recently I was reading the Atlanta Business Journal’s afternoon updates and like all the update emails I receive, there was a poll…
Through thirteen years of work experience across several industries, I can safely say that at one point or another you are going to encounter a few rough patches. The question is how do you “deal” with obstacles that are occasionally thrown into your day? Obviously there is no one answer that is going to cure…
Responsive web design is the latest trend in the web development and graphic design industries. This trend has developed out of a problem that is plaguing many businesses.
Let’s say you’ve been offered an assignment with the organization of your dreams. Here are a few guidelines that will help you to either a) extend your assignment or b) become a full time employee. Contractor – Recruiter relationship This may be the most important relationship to foster. The recruiter (account manager) is your employer,…
Inbound marketing largely relies on the power of email to generate leads, which is why in recent weeks Gmail’s new interface has been causing problems for many.
In the digital age, the creation and distribution of a website is done by small-to-large businesses and teenagers to industry experts.
Any business, regardless of whether they are medium or large in size, requires the efforts of creative professionals. Marketing campaigns alone, which are often the reason a service or product will succeed or fail, require multiple people with talents in different areas of the industry.
Any marketer who works within the digital realm understands the power of search and social, which is why most modern resumes within the industry make sure to highlight necessary skills.
As marketers looking to compete for the best jobs in md and dc, it’s crucial to understand who is using social media. So much of a marketer’s job relies on the power of creating and sharing quality content, but without knowing who is listening to what channel, a message is left aimlessly floating in internet subspace.
For some marketers, creating content or dreaming up brilliant campaigns isn’t the problem with their strategy.
As we approach the end of summer and enter back into the rigor of work and school life, I was struck by the recent coverage on Minneapolis-based advertising agency, Barrie, D’Rozario, Murphy, who gifted their employees 500 paid hours this summer to pursue their personal passions. Working in the field of recruitment, I serve clients…
Once you understand the power of useful, engaging content there’s a lot of work to do to best utilize this resource. You have to commit yourself to the creation and optimization of content, which requires the development of a calendar. How far in advance do you write your content?
It’s not uncommon for an employer to balk at the idea of using a creative employment agency to fill a position. After all, your internal department of managers and human resource professionals know your brand and the corporate culture you’re trying to maintain.
LinkedIn has become the go-to job board for numerous companies and recruiters to find the best talent. However, having an unprofessional profile leads you to be overlooked for the best jobs. Here are five quick steps to creating an effective LinkedIn profile: Picture – you must have a professional picture. The picture should be cropped…
Anyone listening to the news realizes that digital jobs are on the rise due to the increased amount of time consumers are spending online globally. However, do you know the employment figure for some of the top jobs in the industry? In the Front End, we have Content, which embodies a team of Technical Writers,…
When a marketer is looking to engage with his or her audience beyond Twitter and Facebook in the social sphere Pinterest is typically the social media called upon. This networking tool draws on a largely female audience at 87 percent and since February 2013, it has gained about 25 million users, Business Insider reported.
Content marketing may not be a new strategy in the least, according to some experts. Recently, The Guardian reported that the world of content marketing may simply be the repackaging of an old idea for the purpose of expanding brand awareness.
We all know that referrals are impactful, especially when expanding your network. Whether you are looking to grow your business, looking for great talent for your company or conducting a job search, the impact of a referral can be a game changer. There are many ways of gaining referrals; some ways include old fashioned networking…
In the competitive world of marketing there is no resting on your laurels. New trends impact how customers relate to new brands in the social sphere, which means that a marketer must be aware of how a message can be perceived within a certain medium and what campaign is best for what tool.
For many businesses, the loss of an employee can put a dent in production.
We’ve all heard some rendition of the quote that “there’s no such thing as bad news.” As marketers with a modern resume, we know that phrase is not entirely true. Bad news, or more specifically, a bad social media review, can cause a dark cloud to appear over a brand’s image.
To move for a job or not to move for a job…That is the question. There are many factors to consider when thinking about taking a new job in a new city. I recently uprooted myself from the Profiles DC office to work in our Philadelphia office and can give you a little insight into…
The debate is on for many marketing professionals with modern resumes – how often do you need to check metrics, and what are the premier markers to look for? Data is a welcome component of the online marketing business.
Graphic designers can often hone their craft and specialize in an individual area of the business. Some find the challenges of working on corporate materials rewarding, while others enjoy crafting cover art for media.
Corporate social media professionals who expertly handle brand identities on platforms like Facebook, Twitter, Instagram, Flickr and Google+, are constantly working to promote company value propositions online.
Over the course of the past two years, marketers and professional communicators have been inundated with a message – your email campaigns show a decreased return on investment. As a result, companies directed their people to turn around and either reboot email campaigns or to scrap the budget associated with this message delivery system.
Just a few years ago, it was unheard of for a company to have an in-house content strategist or even a content strategy. However now, this positions has become a crucial component of an organization’s digital marketing strategy.
If you’re a graphic designer who is intending to reduce time waste and improve workflow you are in luck. There are a number of options available for a dedicated creative who is looking to do things faster and make tasks easier.
In the evolving world of digital design, the hay day of the user experience or UX designer is here. This relatively new field has come to make up all the qualities and services that are relevant to users. UX strategists work with developers, designers and programmers to create the mobile and internet interfaces that users are willing or event want to use.
Most brand marketers agree – social media is here to stay. When social first appeared on the scene, many professionals and executives were skeptical of the lasting impact of this technology trend. Many believed it would be a passing fad and not worth while. Why invest in social marketing strategies when it won’t last?
Conshohocken, PA; July, 1 2013 – Profiles, digital recruitment firm, has named Joseph Gomez as its new Account Manager. Mr. Gomez, who had been Senior Technical Recruiter at TekCom Resources, will work directly with outside hiring management to help them fill open job orders by searching for and qualifying top talent. On joining Profiles Mr.…
Searching for a job is tough. In fact looking for a job is in some ways a full time job. And if you have been doing it for a while it can really wreak havoc on self –esteem and confidence. It’s hard feeling good about yourself when you keep putting yourself out there. Remember the…
How are mobile technology and consumers’ habits impacting the retail market? You may think that the two are unrelated or that the bridge between mobile and brick-and-mortar institutions hasn’t unified the gap. However, two studies are showing marketers and business owners that mobile technology is impacting sales in physical retail stores.
Before we get into what you might want out of your recruiter let’s understand the most important thing, you should establish a relationship with a recruiter before you NEED to. In a way, working with a recruiter is like working with a Doctor. You may need time to find the right one, one who can…
This is my first blog upon returning from maternity leave with my second child, so what is on my mind you may ask? Well, everything all at once. I am the Selling Branch Manager of the Baltimore office here at Profiles. We are a specialized digital recruitment firm, focused on matching a variety of enterprise…
With Memorial Day a near distant memory, we swing into full summer mode! For managers, it can be a challenge to keep morale up and the attention of their workers focused on the daily details and deadline driven projects. The majority of workplace PTO (paid time off) takes place during these 3 months and employees…
As marketers, we know that image sharing is increasingly becoming a cornerstone of any campaign and add to your modern resume.
The digital image social networking board known as Pinterest may not seem like marketing gold for companies that are not in the do-it-yourself, fashion or food industries, but it can offer any business certain marketing benefits. Pinterest often helps brands by facilitating the creation of referral traffic, high-quality leads, sales conversions and repeat purchases.
You finally found a great job and you’re very excited to start, but first, you must quit your current position. Most of the time, quitting your job is one of the hardest parts of finding a new job. You don’t want to burn any bridges, just in case the new position doesn’t work out, but how do…
It’s not uncommon to hear about the death of newspapers. After all, how many people physically pick up a newspaper before they start their day? We’ve figuring not many. However, despite the lack of newsprint in their hands, consumers today are reading and viewing more news than ever.
I have always been a person that performs best when my day is laid out ahead of time. I am a “list person,” I LOVE the feeling of crossing things off my list. Creating a list of tasks for that day and then crossing them off my list once completed gives me a sense of…
I conducted a debrief conversation with a Profiles candidate a few weeks ago. We talked about how his conversation with the hiring manager went and his impressions of the cues the hiring manager had provided during the interview. As a part of our talent experience, Profiles strives to prepare our candidates in understanding the ‘must…
As technology continues to advance, marketers are thinking up new ways to pinpoint consumers habits to better craft an individualized message. One of the key strategies to this is the development of local mobile advertisements.
In the world of digital recruiting, Web Designers and Developers are in extremely high demand. The rise of the nation’s average time on the Internet coupled with the popularity of social media, has forced many companies to enhance their web presence to stay afloat in this digital world. This increasing need for talented Web Designers and…
Click Here to Download a Printer Friendly Version The increasing digitalization of the world is adding new marketing mediums to the landscape of how people consume media. According to the marketing firm Yankelovich, the average person sees more than 5,000 ads a day – that’s significantly more than the 500 a day seen in 1970.…
I’ve been a recruiter at Profiles for over 10 years, helping Creative, Marketing, Web and IT professionals find jobs at leading organizations in the Mid-Atlantic. I actually stumbled into being a specialized Marketing Recruiter by accident, but it has been a rewarding career. I have the ability to create great outcomes; this is a job…
Finding good, qualified employees can be very time consuming and difficult at times, especially in the Creative, Digital Marketing, Web and IT industries, so why aren’t companies making sure the first impression they give to a new employee is a great one? It amazes me sometimes companies put so much time and effort into hiring…
With the new year in full swing, many companies are getting ready to shape the technology upgrades scheduled to occur in 2013.
We all know what time of the year it is, March Madness! I am sure you are finalizing your tournament bracket that will take you to the promise land in your office pool. You have spent numerous hours watching ESPN and perusing the internet in investigating who is going to upset who, who’s injured, and…
You are sitting at home, looking at three offer letters on the table, and you are struggling to pick just one. What to do? It’s a great problem to have, but the wrong decision could drastically alter your career course. The key to making the right decision is to prepare from the very moment you…
As a user experience professional, you know that the evolving demands from consumers and employers are driving the market. User experience is something that touches on almost every single business project. However, each facet or industry has its own individual issues to deal with, as there are tried and true methods and a few that are guaranteed to flop.
Perhaps your corporate site is already mobile, great job! Welcome to the 10% of companies who are deemed mobile-ready. By 2014 mobile internet will take over desktop internet usage [i]. So how do we take advantage of this market? The secret ingredient to a successful mobile strategy is to focus on what your users want.…
One of the most critical components of an online team is a web business analyst. Without this crucial role, multiple departments in a corporate infrastructure would be unable to effectively complete their tasks.
IT placement companies are striving to find experienced individuals who can incorporate the latest BI trends into a company’s infrastructure.
Many hiring managers are left with a stack of applicants vying for a user experience position.
FOR IMMEDIATE RELEASE Profiles Placement Services, LLC (410) 244-6400 pmarranoni@careerprofiles.com www.careerprofiles.com Profiles Names Colin Brune as Vice President Baltimore, MD, February 22, 2013- Colin Brune has been named the Vice President of Profiles, officially known as Profiles Placement Services, LLC. The addition of Colin marks significant expansion for Profiles. Colin will guide the entire Sales…
So much of what we do everyday revolves around communicating with others through a digital screen. Emailing, Skyping, social networking and many other activities we conduct through computers, smartphones and iPads have contributed to the image that others build of us. Whatever we write online follows us indefinitely, and becomes a stronger reality for all…
Job hunting and dating both can both feel like riding a rollercoaster, with their ups and downs. Sometimes it can be very difficult to find just the right job, in many ways similar to the struggles you may face in looking for love. Here are a few similarities, as well as some advice. Know What…
For tech geeks, consumers and businesses across the nation, the launch of Windows 8 was one of the most anticipated releases of the year.
Where are information technology pros getting the highest salaries?
Consider adding a relationship marketer to your company’s marketing team to advance the corporate brand.
Are content creators poised to take over the media realm?
More businesses begin to incorporate greater mobile technologies into their communication structures in the upcoming year.
In the spirit of the Baltimore Ravens making it to the Super Bowl, I figure it’s only appropriate to brag about the amazing team that makes up the Profiles Baltimore recruiting agency. Individually, we all bring a different skill-set to the table. Put us together and you get an unstoppable force of job-placement success for…
With a growing amount of ads in the digital space, celebrity endorsements are carving out a significant role. However, is this advertising strategy worth it?
Marketing employment agencies are aware of the latest trends in the industry and are often looking for individuals with proven experience in brand management.
In the constantly evolving industry of technology, professionals are required to keep themselves up-to-date about the latest trends and innovations that could impact the sector.
Social media has fast become one of the primary ways people are spending time online.
SEO content writers have seen a lot of changes comes through the figurative door in the last year.
For those who think with the right side of their brain there are numerous creative job choices.
The next twelve months promise to bring a number of changes to the way professionals navigate the job market and eventually find steady employment.
I realize I am dating myself by saying I remember the days of getting paper resumes and cover letters through snail mail; the stacks of which would pile up so quickly on my desk. And so, now in this digital age of electronic resume collection, I do sometimes reflect on the days when you would…
Creative roles have always been coveted; but today, thanks to shows like Mad Men, the growing emphasis in our society on all things pop culture and the unyielding power of Digital Media, job-seekers are hyper-aware of the industry. When interest is high, competition is higher. Working at a creative, marketing and IT employment agency, I’ve…
Well, here we are with another brand new year upon us! If you have not done so already, now is the time to make some career resolutions. Regardless of how hokey it sounds, and no matter what your current position or level might be, every one of us would benefit from making the following three…
Imagine not having to get up, get dressed, shower and run out the door all in time to drive, or bike or bus to work. All you have to do is roll out of bed quarter to nine and always be on time. Destination? Your home office. Sounds like a great idea right? How could…
With the holidays upon us and the New Year just around the corner, there’s a common assumption that this is not a good time of year to be putting your best efforts into looking for a new job. On the contrary, this is a perfect time for lots of constructive groundwork to be laid! If…
No one likes a manager who is constantly looking over your shoulder. Not only is this type of behavior annoying, but it could also stunt your professional growth. Keep in mind that your current manager will one day be a professional reference when job searching, so it’s important to maintain a positive professional relationship. If…
One of the biggest challenges I’ve had this year as a recruiter is finding the digital talent in Baltimore – specifically UX Designers. I get it; you’re in Palo Alto working for a start-up or for Zuckerberg. Or you’re in Austin, Boston, NYC or Seattle. So in addition to promoting my clients’ company and…
When traveling with my family over the Thanksgiving Holiday I spent four nights in four separate beds: 3 states, 2 hotel rooms, 1 stop at the in-laws, and 1 stop at a friend’s house. While the weekend was a whirlwind of visits, it did help to inspire some thought behind this blog. Whether you’re a…
It’s happened to countless strong contenders in the workplace today. A job description for a graphic design, IT or marketing job seems to be written just for you. Soon enough, the recruiter gets your resume, sets up an interview, and you know that nothing short of missing the interview could keep you from landing the…
There is a tremendous opportunity for personal and professional fulfillment when stepping into a managerial role. We’ve all had great managers and poor managers. What makes a manager strong or poor is rather subjective, but is founded in a healthy, trustful work relationship that lends to an equal balance of accountability and respect. My first…
So you are looking for the next job and it is time to update or build your resume. Here is the nagging question: your resume looks a little thin in the area of experience you are applying for. Working for a Web/IT, Marketing and Creative staffing agency, thousands of resumes come across our desk. Should…
Telecommuting is an option for many professionals. Working off site could mean better work/life balance or a shorter/nonexistent commute. However, such benefits are not without drawbacks. Many telecommuters will acknowledge that “out of sight” may very well mean “out of mind” when it comes to being chosen for promotions and/or juicy assignments. The possibility that…
I attended the Digital East conference on social and mobile innovations last month in Reston, VA, and couldn’t help but notice the amount of chatter focused around the BYOD movement in the workplace. For those who might be acronym-challenged, BYOD (bring your own device) refers to the business practice of allowing employees to use their…
When most jobseekers begin their search, it’s usually either because they lost their job, or they’re so miserable that they’re ready to make a move. Both are very emotionally-charged circumstances that can often spur confusion, shame and depression. When a job search begins, there’s no way of knowing how long it will take. Even if…
Profiles will be operating as much as possible on Monday and Tuesday, but due to Hurricane Sandy, we may have limited availability. Please reach out to your personal Account Manager as soon as possible if you need information, or to submit your timecard for payroll this week. Please follow these safety tips as the storm…
When I was younger, I thought my parents were the smartest people in the world. They seemed to know the answers to everything, and it always made perfect sense to me. I never thought I would see the day that my knowledge was greater than theirs; but recently I realized they aren’t perfect, especially when…
From graphic design, to IT and marketing; across all disciplines and fields, the question of how to establish a successful and effective career path is always an underlying question. What do I need to do to get noticed? How can I illustrate all my strong skills? How do I get promoted? As a career-driven individual,…
You have applied for your perfect job. You have made it through the initial phone screen. You have completely impressed the hiring manager and entire team during your in person interview. You are feeling pretty confident that the job is yours and you can begin the next chapter of your career. The following day, HR…
Imagine publically posting a comment that would put your current job in jeopardy, or perhaps hinder your chances of landing your next job. This actually happens. Working within a recruiting agency who places tech savvy and creative freelance graphic designers, user experience designers, and marketing professionals in design and marketing jobs, we understand that social…
The greatest thing about being a graphic design recruiter in the Baltimore, MD and Washington, DC metro area is that you help creative professionals find user experience design jobs. But another important aspect is that we consult both freelance and full-time creative’s on their careers. For example, there’s absolutely no point in staying in a…
My favorite season by far is autumn. I love the smell of the air that first day when the weather breaks, and the undercurrent of anticipation as people prepare for fall festivities and the winter holiday season. So when my husband suggested a family camping trip to Harper’s Ferry with our 2.5 year old son,…
Technology changes constantly, and to remain-cutting edge in your field, you may struggle to afford the constant maintenance of training. Perhaps your current company doesn’t provide it as a benefit; perhaps you don’t have the time or resources available to pursue a graduate degree. Profiles has a helpful solution to offer. Profiles provides Lynda.com training,…
Anyone who knows me knows that I am a Die-Hard Orioles fan. Ever since my first game at Memorial Stadium I have supported them and cheered them on no matter what. There were years when it could be difficult (remember the 0-21 start in 1988) but through it all I never wavered. Every year I…
I am not what you’d call a sports fan. I seldom know what’s happening during a football game, and I find myself asking my husband “when does this golf business wrap up today?” more than I’d like to admit. Football season means the best TV in our home is constantly on ESPN. However, the other…
As a busy digital marketing or creative professional, do you find that hiring, managing and developing a team is a bit of a balancing act with your current work load and future project planning? When you can finally add full-time or contract resources, the time spent in ramping up a recruitment agency relationship can be…
It is time to change the perspective on how a candidate should view themselves in the marketplace. A job seeker is now the empowered “buyer” in the marketplace and needs to understand the value of their “currency”—their information. Think about what the candidate really is giving to their future employer during the interview stage: from…
Relocating? Breaking into the field? Looking for that next career step? It can seem overwhelming and even a little bit intimidating. Where to start and how? It all starts with a conversation with the right people. The old cliché “It’s not what you know but who you know” still holds true today. No one will…
Whether you’re looking for a job or already have one, it’s important to keep an updated resume on file. Similarly, it’s important to continually update a list of references. Here is some insight into the world of reference-checking: “References are Available Upon Request” You don’t need to waste precious resume page space to indicate that…
With so many vendors to choose from, finding the right software for your HR team can seem like a daunting task. However, by doing a simple HR software comparison you can find the one that will be the best fit for your business. From cloud options to reporting, once you know what you need, you…
For many organizations, the fourth quarter is when managers forecast their budget for hiring based on end-of-year project deadlines and sales projections for the New Year. The decision to add new staff is often one of the most difficult challenges a manger will undertake, especially in a slow-growth economy barely out of recession. The costs…
One of the most popular formats of resumes used today, using the combination style resume could be advantageous to your job search, if you are a particular type of job-hunter. What is a Combination Resume? Page One: showcase your skills, accomplishments and qualifications Page Two: continue the solid format of a chronological and functional resume…
Many of us who are looking to our full career potential often ask: “Should I invest in obtaining a Master’s degree?” There is no easy or right or wrong answer. However, there are a few factors which should be taken into consideration when making such an important decision. Find Your Passion Specializing in a particular…
Want to know the secret to hiring a fantastic mobile developer? Here it is: Be prepared to search for a long time and spend a lot of money. I know that’s not want you want to hear, but it is the reality of our current industry. Case in Point I recently went to a MoDev…
In this webinar, ExecSense examines everything you need to know about what CTOs have found to be the most effective techniques for interviewing potential job candidates. Take the 60-minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn from other CTOs what special skills and practices are required…
For this blog I’ve decided to mix it up a bit. Instead of writing about my knowledge of staffing and recruitment, I want to share something truly inspiring. My mother sent me an email with a link in it yesterday and, to be perfectly honest, my first instinct was to delete it. I figured it…
For my blog this week I have decided to take a break from writing about resume tips, networking events, salaries and counter-offers and have instead, decided to dip into more of the fun places to go out in and around the DC metro area. Now that the end of summer is near, everyone is looking…
It doesn’t necessarily matter what position you have in your career, from Recruiting IT professionals, to being the Chief Information Officer (CIO) of a Fortune 500 Company. Trying to stay positive and focused in the workplace seems like a losing battle. No matter the level of success you may accomplish, you may struggle to keep…
As a proud Penn State alumna, the scandal and recent sanctions have made the past couple of months rough. But I won’t start to rant on whether or not Joe Paterno should have done more, if his statue should have been torn down, if the library should be renamed, or any other arguments I frequently…
How do you determine alignment of a candidate’s skill and personality with the requirements of your position and the culture of your organization? There are many different interview techniques and styles of questioning. No one technique is better than the other, but choosing a technique, training your hiring/interviewing staff, and consistently executing on this technique…
I don’t know about you, but I love the Olympics. Summer, winter, it doesn’t matter; I am an avid fan of the games. Watching the world’s best athletes compete and represent their country to me is an amazing achievement. When you think about all they had to do to get to the games, it is…
Leading others can be one of the toughest things to learn in your career. Many master their craft, but never develop the skills required to motivate and inspire their team. In a recent article published by the Wall Street Journal, titled “How to Develop a Leadership Style,” I came across 6 defined styles of leadership…
Understanding your type as well as being able to understand the type of others surrounding you including co-workers, your spouse, family members and friends can be invaluable. What am I referring to when I say “type”? Well, it’s your personality type, of course! A commonly used personality test is called the Myers Briggs Type Indicator…
I get approached with this question often. Are Interactive, Digital, and Online Marketing synonyms or does each hold a different job description? Quickly put Interactive, Digital, and Online Marketing jobs are each unique. Each requires different product and strategy knowledge. It is quite common for these titles to be used interchangeably in today’s marketing industry…
Learning how to get motivated and stay motivated is one of the best lessons we can learn. Whether we are trying to stay motivated at work or trying to keep our energy levels high while working out, staying motivated keeps us moving forward when we really would rather just sit down and take a load…
We have all heard the clichés, “Putting your best foot forward” and “First impressions make lasting impressions.” They ring ever more true when interviewing for that job. Regardless of the job title many opportunities are lost on first impressions. The winning edge to landing that job can be as simple as getting back to the basics. Here…
Relative to the type of person that you are, telecommuting can provide a new and positive type of working environment, or can be a difficult transition from the typical working environment. Either way, it is imperative that each employee understand the pros and cons of telecommuting to determine your ability to be productive under such…
Over the years, Search Agency Fee Agreements have gotten increasingly complicated as the Legal and Financial Departments have weighed in with their two cents, adding a multitude of insurance, co-employment, confidentiality, arbitration and audit clauses (to name a few). While legally necessary, from the standpoint of recruiting quality candidates, these additions have no bearing on…
In this webinar, ExecSense examines everything you need to know about what CFOs have found to be the most effective techniques for interviewing potential job candidates. Take the 60-minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn from other CFOs what special skills and practices are required…
Is your workplace stuck in the 1980s? Images of oversized cubicles and formal, private offices come to mind. Today, organizations strive to be leaner, promote teamwork and communication, and facilitate cross-functional decision-making rather than the bureaucratic, hierarchical process of the past. However, ineffective workplace design often fails to support these goals, critical to a successful…
When UX designers, developers, and in-demand IT professionals are receiving multiple offers, what are you doing to make your position stand out? As part of Profiles recruitment process, we prepare all of our candidates prior to their phone or face-to-face interview. As staffing experts, our “preps” include interview best practices, the culture of the team,…
Our hottest national holiday is right around the corner, and with the heat wave we’ve got cooking now, it doesn’t look like there’s much relief in sight. Another “bonus” is that 2012 awards us with the most inconvenient day for a holiday (Wednesday) which, no matter how you slice it, does not quite nudge itself…
We’ve all heard the saying “don’t judge a book by its cover” but when it comes to choosing the right picture for your LinkedIn, Twitter and Facebook profiles, the important thing is to ignore this advice! As a recruiter staffing for marketing, creative, web and IT candidates, we frequently use these social media sites to…
Nowadays, companies are modeled to be leaner and meaner than ever. With the recent recession and the ever-emerging technological advances in the workspace, employers no longer need the assembly line or a one-trick pony. Employers are now looking for talent that can not only excel at one specific job function, but possibly one or two…
If you are looking for stellar sales reps, forget about having them come interview at your office to meet the team, and forget about interviewing them at your own desk. Here’s an idea: Have the prospective sales rep pick you up at your office and take you for a ride in their car. Why? For one, you’ll…
As the demand continually grows for web designers, graphic designers, and developers, Craigslist has become a go-to tool for Recruiters. At Profiles, we use this as an extra resource to help spread the word about our positions, in addition to LinkedIn and Social Media forums. However, the responses that I receive leave a lot to…
I was recently invited to participate in a marketing roundtable session with some of the Mid-Atlantic’s top marketing leadership, regarding their challenges in recruiting and retaining top marketing talent to the Baltimore region. As a Branch Manager and Senior Business Development Manager for the Baltimore office at Profiles, I have collected a few topics and…
Although digital communication has been prevalent for some time now, it seems like we’re still in our infancy when it comes to basic smarts and manners about what is acceptable in an online message. Failure to think through an IM or email in the workplace could possibly hurt your reputation, offend your co-workers, or even…
This year marks the bicentennial of the War of 1812. Most people don’t really remember the War of 1812. What was it about? Who did we fight? Who actually won the war? The most noteworthy thing to come out of the war is our national anthem: “The Star Spangled Banner,” written by Francis Scott Key…
The thought of changing jobs is daunting in itself, but the fear of being discovered while searching scares many away from ever seeking a better opportunity. Here are a few tips on how to effectively look for a job, without making your co-workers and supervisors suspicious. 1- Understand Your Situation Before you delve into your…
Congratulations! After weeks of polishing your resume and cover letter, scouring the internet for job opportunities, and passing multiple rounds of interviewing, you have landed a new job. Well done, but now the real work begins. While working for a staffing agency, I have seen candidates both excel and fail. However, if you follow these…
In my 13 years of staffing experience in Communications and Marketing I’ve seen the pendulum swing from a job-driven market to a candidate-driven market. Candidates today are driving the market, receiving multiple offers and weighing their decisions carefully. However, the offer is not their only deciding factor: Culture fit tops salary in the decision. Are…
Maybe you’ve seen it. Your friend posted a new Profile picture from her weekend at the beach… as her LinkedIn Profile photo. As Dr. Phil would say: “What where you thinking?” Don’t get me wrong, I’m all for the beach. And I have a love for those adorable baby pictures, too, but not for a…
Profiles had the honor of sponsoring the Philadelphia American Marketing Association (PAMA) event presenting the “Changes and Challenges Facing Today’s Chief Marketing Officer” on May 17. It was an interactive CMO panel discussion with Blair Christie from Cisco and Christa Carone from Xerox. It was moderated by Elliot Schreiber, PHD, Clinical Professor of Marketing and…
A white paper explaining the true difference between 1099 and W2 contractors Is your business really aligning costs with contractors? As corporations do more with less, 1099 contractors are often the path of least resistance for many businesses. While convenient, misaligning 1099 contractors can lead to extra costs, inefficiencies and liabilities. Utilizing contract professionals is…
As the Business Development Manager for an Online Marketing, Creative and IT Staffing Company, I have seen the evolution and growth of these creative departments first-hand in my career. Because it’s my professional responsibility to keep an eye on the trends of this industry, I’ve been recently conversing with peers on the topic of Social…
As a Digital Marketer working within the realm of Staffing and Recruiting, I predict the future of Recruitment will be nested comfortably in the hands of the web and enhanced technology. Other industries are already steps ahead of the recruiting industry in regards to how they communicate, engage and service their customers online. It won’t…
In most companies, the person responsible for the first line of resume reviews is often the most junior person on the team. Unfortunately, that person is not really interested in recruiting candidates, so catching their attention is very difficult. As a recruiter for a creative, marketing and IT staffing agency in Baltimore and Washington, DC,…
It’s a fact for many of us that our work can be very stressful. Long hours, straining commutes and lack of sleep all contribute to our low energy and high stress levels. Sometimes, it can feel as if we can’t even stop for a lunch break. When it comes to fueling our bodies with nutritional…
When you’re hiring someone, you always look at their resume, cover letter, and portfolio to determine their qualifications for the job. However, you also want to make sure that they are a proper culture fit. As the owner of a staffing agency in the Mid-Atlantic, and as a huge car fanatic, I have an unusual-…
This past weekend was full of big hats, fancy bow ties, and high hopes as we cheered on our favorite horses at the Kentucky Derby. I was personally cheering for “Creative Cause,” thinking it was a very suiting name for Profiles. But in the end, there was only one winner wearing the Garland of Roses.…
Volunteering is a great way to gain useful career knowledge and benefits, while giving back to your community; for unemployed job-seekers, it can be a great “resume filler” for a period of time between jobs that reflects initiative as well as good citizenship. You may find it to be a great networking outlet to mingle…
If you’re on the market and in the creative field of Web Design, Creative Direction, Art Direction, or Copywriting, it’s a necessity to have a portfolio to send to prospective employers along with your resume. While UX Designers do fit into this Creative kingdom sometimes you are the exception to the rule, as the majority…
We’ve all been there: you’re running late to work, bleary-eyed and fuzzy-brained, struggling to make it to your cubicle at an indecently early hour. On the way out of the metro, you manage to squeeze in to the nearest coffee shop, only to come to a screeching halt in a crowded line. Five dollars and…
In an effort to mix it up a bit, and thanks to chick-flick inspiration from Kate Hudson and Matthew McConaughey in “How to Lose a Guy in 10 Days,” I’ve compiled a list of what not to do when working with a Recruiter. If you follow these daily steps, in one week you’ll jeopardize your…
Recently, I attended the Staffing Industry Analyst Executive Forum, where their focus was “Connecting with your Key Communities.” Many of the panel sessions, keynotes, and discussions revolved around the changing nature of work, the challenges faced by employers in accessing the most qualified talent, and the elusive mission to inspire productive and engaged teams. Their…
Networking events can be extremely beneficial when searching for jobs or developing your career… if you know how to network correctly. It’s similar to any large party: Some people dive right in, become the “life of the party”, exchange tons of business cards, engage in fascinating conversations and come out with a bunch of leads…
After spending weeks searching for jobs, sending out resumes and interviewing, you finally have a new job offer, congratulations! However, when giving your two weeks’ notice, your boss approaches you with a tempting counter offer… should you take it? As the economy improves and more companies are looking to hire, the pool of strong candidates…
For many, networking comes very naturally, and for others it is a learned art. It is a must to help grow your personal as well as company brand. Recently, I’ve explored many associations, both virtual and in-person, to test the networking waters of IT jobs in Philadelphia, PA. I’ve found that when approaching networking you…
Every website ever created was first imagined by a Web Designer. Web Designers are the source of not simply websites, but an experience utilizing dynamic components, user friendliness, and visuals. The ever-evolving need for web designs are continually producing new opportunities for these professionals, especially through the increased use of tablets and mobile. Through these…
Have you been applying to marketing jobs, but not receiving feedback? Have you been interviewing with opportunities that you feel are a great match to your abilities and interests, but just can’t get past the first screening? You are sure you nailed that interview, but didn’t receive an offer? If you are confused, surprised and…
Today’s market is opening up for companies to fill multiple roles within their organization. However, as a Hiring Manager, the need to interview and fill multiple roles comes with some challenges. You’ve heard of “writer’s block,” but I’d like to introduce you to “Interview Block”. Interview Block is when you have simply run out of…
In any interview, the hiring manager is trying to determine whether you’re the best fit for the job. At the same time, you should be asking questions to determine whether you would be happy with the company or in the position. But sometimes nerves take over and it’s easy to forget your role. You are…
I write everything down, whether it is a delicious recipe idea from a restaurant, errands I should run during my lunch hour, or a funny article recommendation from a friend. If I write it down, I will not forget it and I will certainly get to it sometime soon, right? Well, as we all know,…
The average American has five to seven partners before they get find the one person to spend the rest of their lives with, according to MSNBC. That means they choose 1 out of 7 people to live with, for ideally at least 40 years. So why do you feel you need to interview 15 people…
There is no doubt that the labor market is still struggling to recover, especially in specific counties in Pennsylvania. In fact, Philadelphia County still holds a 10% unemployment rate. In light of the still-lingering consequences of the economic and financial crisis, it seems that our industry has witnessed a dominant shift in employment patterns towards…
To tweet, or not to tweet? Some employees may be recruited through social media platforms, and therefore have a hard time reconciling with the fact that they are restricted in the use of these digital tools when they were brought into the organization that way. How should we manage the use of social media in…
I recently came across an interesting article on Econsultancy.com, “Should Digital Marketers be Generalists or Specialists?” It outlined the advantages of being a specialist in a specific area of Digital Marketing (such as Analytics or SEO) versus being more of a Digital Marketing generalist, with a basic understanding of a wide set of skills. Which…
Whether you are currently hiring talent, looking for a new job, or seeking a promotion, it is important to remain informed about your Personal Career Profile. Below, we’ve gathered the latest statistics to create an overview of the salary expectations, supply and demand, and the key skill sets needed to be a competitive Mobile Application Developer in…
I’ve recently finished reading Susan Cain’s book: “Quiet – The Power of Introverts”. The title alone is intriguing: associating the word “power” with a stereotype that suggests passivity is rare. Creatives are a vast and complicated breed, and while some do blend in well in today’s technically-charged society, there remain many who long for solitude…
This past weekend the clocks sprung forward and daylight grew longer; spring is on its way! The itch to pack up the sweaters and clean the house is setting in with hopes to a fresh new start. But have you ever considered that your career needs a spring cleaning too? Even if you aren’t actively…
Yes, Hiring your next employee could be one of the most important deals you make all year. Whether you are a small business owner or a department head of a Fortune 50 company, some of the most important decisions you will make in 2012 are related to the team you build. No project, website, or…
This past weekend the 84th Annual Academy Awards was broadcasted, and if you’re anything like me, you were glued to your TV captivated by the glamorous fashions. When the celebrities grace the red carpet, the first question in every interview is: “Who Are You Wearing?” This got me thinking about the amount of time and…
Contract to Hire is a popular staffing method for our clients, Fortune 500 employers within the Mid-Atlantic region. To those who may not familiar with such a setup, here’s how it works: The employer hires an employee on a contract basis. The employer evaluates the employee’s work, and how well they fit with the company…
We all heard the saying “do more with less” in response to the economic climate. Many of my clients had experienced a restriction in adding to their internal headcount, while cutting agency, freelance or outsourcing spend. As a company that works with some of the top Fortune 100 organizations, we’ve seen that this situation remains…
Social Media has become an integral part of our culture, and has been incorporated into everyday business practices, be they communications, advocacy, networking, research, marketing and even recruiting. Which brings the question: “How do we manage the use of Social Media in the workplace?’ Many still regard social media as a very private domain, where…
Whether you are currently hiring talent, looking for a new job, or seeking a promotion, it is important to remain informed about your Personal Career Profile. Below, we’ve gathered the latest statistics to create an overview of the salary expectations, supply and demand, and the key skill sets needed to be a competitive Web Developer in…
On the heels of last quarter’s digitally-focused DCWEEK conference, the first Social Media Week festival in the nation’s capital has come to a close. Focusing on the recent impact of new developments in the areas of social media and mobile to our local sphere of businesses, iStrategyLabs curated a week of free events including networking…
What do you want to be when you grow up? When we were little, we all had amazing answers to that question. When I ask my five-year old daughter (pictured above), every time her answer is different, including a police officer, mermaid, dentist, football player, and ballerina, to name a few. Now that we’re adults,…
How do you encase the last 3-30 years of your life in one or two pages? Whether you’re writing a resume for the first time, or tailoring an older edition for a new job, this task can be overwhelming. Don’t worry; use this Resume Breakdown to guide your writing. If you complete these 10 steps,…
Most of us have heard the saying: “Do you want the best out there, or the best of the unemployed?” Traditionally, contract assignments were filled from the ranks of the unemployed while they continued to look for full-time positions. In fact, the word “consultant” was often seen as code for “unemployed.” However, over the past…
Looking for a job? Need to make your resume pop? Candidates are doing all that they can in order to stand out against their competition, but at times, they can go too far. There are ways to get ahead of the competition, without putting a cheesy picture of yourself and your cat on your resume.…
I was recently a victim of the long and daunting search for a job in a new city. After finally finding success, I now realize the struggles that many long-distance job seekers come across. Not only is the job market difficult for local candidates, it is even tougher for those who have a location disadvantage.…
I’ve recently started interviewing using Skype, based on a hearty recommendation by a co-worker of mine, a well-respected recruiter who has achieved amazing success utilizing this new interviewing option. Initially a tad apprehensive with the switch-over, I’m finding that I’m really enjoying these interviews, and getting so much more out of these initial meetings than…
Placing an unqualified candidate may be much more significant than expected. According to a new CareerBuilder survey on the cost of a bad hire, 69 percent of employers reported that bad hires lowered their company’s productivity, affected worker morale and even resulted in legal issues. Forty-one percent of companies estimate that a bad hire costs…
Great news! You got a new job — one that offers you more of a challenge, exposure to new technologies and a better work/life balance than your existing position. But the last thing you want to do is tell your existing employer/manager those details. Why? Simply put, you don’t want to burn your bridges. The…
First impressions mean everything in this world: from a job interview, to a chat with a stranger at the dog park. The mustard on the corner of your mouth, your unpolished shoes, your pants with no belt, a vertical stripe shirt with horizontal striped tie, or lipstick on your teeth could deter you from a…
Remember, what goes around, comes around. In aligning solutions to prospective clients, I consult with all levels of buyers within a company, from managers to CMOs. Understandably, they are often lamenting the same struggles with finding great talent. This is when my heart starts to sing, because I know I can help! I recently had…
Ah, New Year’s; a time when a lot of people reflect on what they have in their lives, and what changes they want to make in the year to come. People make resolutions every year. Some could be related to health (i.e. “I want to lose weight”), others could be linked to their finances (i.e.…
Phone Interviews. Love them or hate them, they are becoming more and more prevalent in today’s workplace. Whether it is with Human Resources or with a Hiring Manager, phone interviews can be the first step in the process of finding your next career. Here are some tips on how to perfect the art of the…
The digital world is fascinating, and all too often we get lost in all the gimmicks, gadgets and inventions. We tend to forget that at the end of the day, with all the technology at hand, it is the user who determines what is successful, and what is not. How does this translate into the…
By Elissa Barnes “I send out a million resumes and never even get a call back – what am I doing wrong?” I hear this every day from designers (graphic and web), and I can hear the frustration in their voice. They tell me they have spent hours creating a personal logo, a unique resume,…
Problem: It is a familiar problem facing companies throughout the mid-Atlantic region and throughout the United States. While the challenging economic climate puts a spotlight on the cost efficiencies within organizations, work still must get done. In-house teams are working at capacity, and while new projects are being created, organizations are unable to staff them…
Just the other day, I was in the middle of finishing up a long client email and ensuring that all the week’s timecards were ready for processing, when I received a phone call. Immediately, the candidate on the other end began to speak. “Yeah…umm…I saw a job that you have. I was wondering if it…
When I speak to my candidates looking for work, one of their biggest fears is negotiating a salary. However, you can overcome this fear by approaching the conversation in one of the following positive ways. Remember, if the salary offer is open to negotiation, you must make sure to convey that you are truly interested…
Problem Candidates with niche and emerging skills within the Marketing, Web and IT occupations are difficult to find. In fact, the need for top talent in these areas forces companies to look beyond active job seekers, toward passive candidates, who are currently employed. The majority of Mid-Atlantic metros sit near or slightly below the national…
If I am doing my job well, I spend a lot of time in the car travelling to see clients, meeting with consultants, and attending industry events. My station of choice (yes, I still listen to the good, old-fashioned radio) is NPR. As with all mainstream and new media, daily, if not hourly, reporting has…
Since 2010, Profiles’ job order requests for User Experience, Web and Interactive Designers, Front End and Mobile Application Developers, Information Architects, SEO / SEM, E-Commerce, and Social Media Professionals have increased by 65%. In addition, Digital Talent placement has doubled from 2010 to 2011. Digital Talent have the leverage in the marketplace, and the laws…
Never underestimate the power of a thank you note. If someone is taking time out of their day to meet with you, thank them. It’s pretty simple, right? Well there’s a bit more to it. Let me start by saying, if you actually write a thank you note, you are ahead of the game. I…
In the middle of its week-long festival, bringing together thousands of digital designers, developers, and social entrepreneurs, DC WEEK held a core conference at the Artisphere in Rosslyn, VA. The sessions were broken into several topics of interest: Mobile, Development, Design, and Social Media. Joined by another cohort at Profiles, Marie Gordon, we immersed ourselves…
Despite an unemployment rate of 9% [PM1] (http://www.bls.gov), it’s quickly becoming a candidate-driven market again in the Creative niche. During the peak of the recession, many stellar Creatives settled for positions that were less than ideal, and they are now beginning to be able to pick and choose again when deciding where they will commit to…
Nonverbal Mistakes that could Cost You the Job So you got past your recruiter, you’ve had an initial phone interview with the hiring manager and now you’re meeting face-to-face. You’ve done your homework – you know the company, their mission, the hiring manager’s background, the scope of the position and you’re ready to tell them…
